As a content marketer, you need to understand millennial buying behaviors and embrace how they consume/share information now in order build relationships and make an impact long term.
In their recent study, video and slideshow company, Animoto, found that this will heavily involve video marketing.
Whether it’s via social media, email, or a brand’s own website, modern consumers are putting more and more value on video when making a purchasing decision and the brands that are falling in line, are profiting big time.
In the infographic below, Animoto shares more of their studies impressive findings on millennials and video marketing. Here are just a few of the numbers they outline:
60% of millennials prefer to watch a company video than read a newsletter
80% of millennials find video helpful during initial purchase research
Millennials are 150% more likely than baby boomers to comparison shop using video even in-store
76% of millennials report following brands or companies on YouTube
⅔ millennials lose interest in a video if it’s too promotional
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About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.