Director of Digital Product, 8+ Years of Web Development on HubSpot and Various CMSs
December 19th, 2018
Would you have made it to work on time today without an alarm?
Would you get all of your important tasks done without some kind of to-do list?
How many messages would you miss if you had to get them all by phone and voicemail instead of email or other text communication?
Technology and tools have the potential to drastically improve our efficiency, especially when we can find the right tool for the right task.
We are here to help you do that.
This article is part of our IMPACT Toolbox series.
With IMPACT Toolbox, we’ll discuss all of the latest (and even underrated) marketing tools that you need to try. We’ll make recommendations by category, helping you figure out what tool is best for your situation, and introduce you to tools you may not have heard of otherwise.
Have questions about a marketing tool, whether or not we’ve reviewed it?
Well Buffer, a company known for its social media scheduling tool, released a simple editor so you can keep up with the trend.
With Stories Creator, you can quickly create content for your Facebook and Instagram Stories using a series of simple image and text editing tools. Veteran Stories users may find the toolset a bit lacking, but it is a great way for new users (or current users short on time) to create polished, consistent Stories content.
It only takes a few steps to get going:
Start with a template to get some ideas, or use your own background image/color.
Add one or more graphics (like a logo, watermark, or other highlights).
Then add some text. The text input is a series of dropdowns and toggles. Again, keeping it very simple.
4. When you’re happy with your creation, click Download Image and you’re ready to add to your Story!
Now you can tweak a few things to keep a consistent look and feel or try something else entirely.
This removes a lot of friction from the Stories process. If you haven’t really dabbled with Stories, or you’re not sure you can keep a regular posting schedule, Buffer’s Stories Creator can make a big difference to your workflow.
Hot off a Series D funding round of $33.5M, the Contentful team is continuing their mission to disrupt web CMSes (Content Management Systems) and improve how content works. They provide content management infrastructures for companies like Spotify, Lyft, and Nike.
Instead of being locked into a CMS, Contentful wants your content to be built on a more flexible infrastructure.
That means it can be included in virtually any technology stack, is friendly for developers and content creators alike, and can be scaled far more easily than a standard CMS. In this way, Contentful can be used for mobile, web, and application content, and even connects to enterprise services such as SAP and Salesforce.
Their near future focus is on developing more and deeper integrations with existing enterprise tools. Expect support for GraphQL and an improved rich text editing experience as well.
Tools Can Make Your Life Easier.
Take note of the things that cost you the most time or energy. Not everything can be replaced, but you would be surprised at what tools are out there.
Whether you’re trying to keep your Stories up to date, make money with your podcast or advertise to the right audience, automate some critical tasks, improve your business communication, or anything else for your business (or self!), there is probably a tool that can help.
Did you find something useful in our round-up? Let us know how one of these tools helped improve your business in IMPACT Elite! And if there’s a specific tool you have questions about, let us know and we’ll see if we can help you figure out the best option for you.
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