Marketing & Advertising IMPACT Clients using Craigslist
Have you ever considered using Craigslist’s as a way to market and advertise your company?
According to Alexa.com, Craigslist is the 10th most visited site, with over 60 million people utilizing it every month. Due to the amount of visits that they receive, it makes a great opportunity for small businesses to promote their services. You might not know that your small business ads on Craigslist give you free backlinks, helping your website rank higher, helping your company and information display in search results.
Craigslist is a great tool that we started implementing for our client Ahlgren Landscaping, a local landscaping company that provides a number of services such as:
- snow removal
- landscape design
- fall leaf clean up
- paver patio and walk way installation
- brush clearing
- overseeding, and much more
Interested in learning more about marketing your brand using Craiglist and other resources? Contact IMPACT and learn how we can help!
Service ads are ideal for small businesses because they are local, targeted, searchable and easy to read. As a small business, you are able to promote your service(s) to specific areas. In regards to Ahlgren Landscaping, they are looking for business owners and homeowners located in the New Britain and Newington Connecticut area. By targeting that specific area you are able to reach those prospective clients that looking for the services you provide, that are located in the same city or county.
Small business service ads are a great way for your company to briefly explain your service and grab their attention and bring them back to your site where they can contact your or fill out a form. With the first storm that hit Connecticut last week and the winter months quickly approaching, Ahlgren Landscaping wants to promote their commercial and residential snow removal services. A recent ad posted was aimed towards residential snow removal in New Britain, explaining the importance and benefits of hiring a professional snow removal company.
Another benefit to using Craigslist is that you are able to edit your ad immediately. Unlike other local search sites like yahoo local or Google + Local you have to verify that changes made either by phone or mail, with Craigslist you can log into your account and make any necessary changes.
How to Promote your Small Business Ad
- Keep text aligned to the left
- Keep each line short
- Add testimonials
- Include relevant keywords
- Add a link to your website
- Use photos
Utilizing those elements in your listing is key because it will help more prospects visit your site. Adding a link to your website, specifically a page where they can learn more about your service and fill out a form for a free quote or assessment, will help you gain more information about where they are located and their needs. Adding a testimonial is a great way for your current clients to talk about your service, 71% of people are more likely to purchase a service based on a referral.
Utilizing Craigslist for Ahlgren has been highly successful. Looking at the results in HubSpot, Craigslist has helped increase their website traffic by 23.1%, generating marketing qualified leads. Since implementing the small business listings Ahlgrens referrals have also increased by 84.7%.
Knowing all of this information about how a small business ad can help advertise your business, would you start utilizing Craigslist to generate more leads and awareness around your company?
Looking to more effectively marketing and advertise your company or product/service? Contact IMPACT and learn how we can help!
About Carolyn Edgecomb
Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.) Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level. You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department. Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.