The landing page is the lifeline behind any inbound marketing campaign.
It's where you ultimately want to drive your traffic; where you highlight your true value; where you really go in for sale or conversion. So much is riding on this one little (often even hidden) page, you need to give it the time and attention it deserves.
Creating an attention-grabbing, high-converting landing page is a science. It requires thorough, strategic planning of many fine details. Everything from the color of your call-to-action (CTA) to your page title or choice of photo can effect buyer behavior and be the difference between a lead won or a lead lost.
Remembering all these intricacies can be difficult, but the team at Copyblogger has made it as easy as ABC.
In this clever infographic shared by Steven Lowe, designer, Lauren Mancke, has outlined some of the most important elements of getting conversions, or as she has labeled them, "The ABCs of Landing Pages That Work."
It's fun, memorable, -- and it rhymes. Check it out:
Get Even More Leads From Your Landing Pages!
Landing pages are often the only thing standing between you and a new lead. Learn how to boost conversions on yours with this free guide.
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.