The landing page is the lifeline behind any inbound marketing campaign.
It's where you ultimately want to drive your traffic; where you highlight your true value; where you really go in for sale or conversion. So much is riding on this one little (often even hidden) page, you need to give it the time and attention it deserves.
Creating an attention-grabbing, high-converting landing page is a science. It requires thorough, strategic planning of many fine details. Everything from the color of your call-to-action (CTA) to your page title or choice of photo can effect buyer behavior and be the difference between a lead won or a lead lost.
Remembering all these intricacies can be difficult, but the team at Copyblogger has made it as easy as ABC.
In this clever infographic shared by Steven Lowe, designer, Lauren Mancke, has outlined some of the most important elements of getting conversions, or as she has labeled them, "The ABCs of Landing Pages That Work."
It's fun, memorable, -- and it rhymes. Check it out: