“[We] created Mailchimp for the love of small business. And over the past 18 years, we’ve always thought about what kinds of tools and services would have helped our families grow their businesses and weather the competition.”
He went on to say “Our customers have been asking for years for us to build something that would enable them to do all of their marketing in one place.
Small business owners and entrepreneurs don’t have time to manage three, four, or five different platforms that each serve one specific purpose, and they don’t want their data all over the place: They need a tool powered by data and expertise that will help them know where to invest their marketing dollars.”
Having the ability to manage almost all aspects of your marketing from one platform is a big deal. Utilizing one tool not only saves you time and money but also can cut down on the headache so many marketers bear when needing to use multiple solutions to get their job done.
How Much Will the Mailchimp Marketing Platform Cost?
Mailchimp has always been one of the more affordable services, with its “Forever Free” plan that is just that— free — for up to 2,000 subscribers and 12,000 monthly email sends.
This free plan will allow you to have certain platform features like landing pages, remarketing ads, and basic reporting.
Mailchimp’s “Grow” package, starting at just $10 per month, unlocks some additional features like lookalike audience finder, address finder, and predicted demographics.
However, if you want all of the platform’s features — including premium support, advanced segmentation, and multivariate testing — you will need to upgrade to Mailchimp Pro, which starts at $199 per month.
Regardless of the plan you choose, you will spend an additional $99 per year for a custom domain.
Now, it’s too soon to speak to the quality and functionality of the new features, but I’m sure we will see comparisons of Mailchimp vs. other marketing platforms here very soon.