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By: John Bonini on December 14th, 2012

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Local SEO: The Art of Outranking Your Local Competition


local seoThe following is an excerpt from IMPACT's popular ebook, "26 Simple Ways to Generate More Customers." For more expert tips on small adjustments, you can be making right now, be sure to check out the to Generate More Customers."

We all know how important a top ranking on Google is. Have you ever stopped to consider just how much traffic coming to your website could be coming from local visitors?

Or have you stopped to think about how you can increase the amount of local visitors you’re receiving and, as a result, increase your earning potential?

Local SEO is easier to take control of and dominate for obvious reasons: there’s far less competition in your immediate physical area than there is across the globe. While it’s always worth focusing at least a bit of your efforts on SEO, when it comes to how much time you put into developing your local SEO presence, consider these points:

    • How many people are in your area? Are there enough to make local SEO worth it?
    • Does the population match your target market?
    • What’s the competition like? Is there space for your company to come in and become a local competitor?

Set Up a Google Places Page

Google Places has become what some would call the new Yellow Pages of the Internet. Once you register with Google Places, your business will then show in the top list of search results when someone types in the matching search query.

With more and more people using tools like portable laptops and smartphones to hunt down and find information about local businesses, you need to get a Google Place page NOW. There are other added benefits to having a Google Places page, like:

    • Your business will show to your targeted traffic
    • You can show updated photos and videos
    • Reviews about your company, product or service will appear on the page
    • You can add real-time updates and coupons to the site any time you want

Set Up all Local Citations

According to Google’s official blog, “more than 20% of all desktop searches on Google are related to location” (4). When it comes to using mobile devices, this percentage doubles to 40% (5) – and these numbers are only expected to continue to increase.

Hopefully by now you can see just how important it is to have a local SEO presence on the web. But there’s more than just Google Places when it comes to local SEO. You should be listed on a number of directories or “aggregators."

We’ve provided a list below of places that we highly recommend:

    • Yahoo! Local
    • Trip Advisor
    • Yelp
    • City Search
    • Urban Spoon
    • Yellow Pages
    • Insider Pages
    • Superpages
    • Yellow Bot

A great example of this in practice can be seen in the IMPACT client, Brennan Enterprises of Dallas, TX. The Texas home improvement company has made excellent use of their local BBB accreditation, Angie's List, Google+, and Guild Quality to establish its local SEO and drive traffic back to their website.

Want to learn more about local SEO?

Get your free copy of 26 Simple Ways to Generate More Customers for more actionable information on how to implement an effective local SEO strategy and 25 other Inbound Marketing strategies. 

Continue reading the full ebook...

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About John Bonini

As the Marketing Director of IMPACT from 2013-May 2015, John lead the IMPACT marketing team. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.

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