Director of Web & Interactive Content, Speaker, Host of 'Content Lab' Podcast
November 19th, 2019
Top local business video tips
Create The Selling 7 sales and marketing videos guaranteed to increase traffic, leads, and sales.
Think twice about creating a generic 'about us' video for your company, as they are potentially a waste of time.
Give your YouTube channel a makeover by using interactive overlays, optimizing your playlists for search, using sections on your channel, publishing a channel trailer, and designing a custom channel banner.
Use personalized 1-to-1 video in your sales process to increase close rates.
Hire a videographer for your company.
Choose a dedicated video hosting solution for your company.
If you had told me two years ago that, one day, I would be gung-ho about being on camera and helming a video marketing strategy, I would have called you a complete lunatic.
As one of IMPACT's resident word nerds, I feel most at home under my headphones, eyeing everyone around me with great suspicion from behind my monitor.
In fact, I'd consider myself downright pro-video now.
It's what our buyers want from us — and the numbers don't lie. Video is proven to help companies build trust faster than any other content medium, and helps sales teams close more deals faster:
Long story short, video is a must for your digital marketing strategy, if you want your local business to succeed in 2020. It's how you'll grow your business. It's how you'll rise above your competitors.
To help you get started, I've curated the following list of essential local business video tips that are guaranteed to set you up for success in the coming year.
By embracing The Selling 7 as the core of your video marketing strategy, your local business will attract more qualified leads and close more deals faster.
2. Think twice before making an 'about us' video for your company
"About us" videos are probably one of the most popular types of company videos out there in the wild today. Unfortunately, they're not the most effective use of your video marketing strategy, and here's why:
Storytelling about your brand is absolutely essential in video marketing, but you will better communicate who you are, the values of your company, and how you can genuinely help people by focusing on The Selling 7, rather than a more generalized "about us" video.
Since making the creation of this video part of her process, Myriah has seen exponential increases in the number of folks who book with her, which means a happier, healthier, fuller sales pipeline for our sales team.
Yes, a simple video instead of a ho-hum email really does make a difference.
And in the first few weeks alone that Mariah Soto has been here, we're already rockin' and rollin', creating videos that will improve how we market ourselves, engage with our audience, and deliver results. (I even recorded my own employee bio video just a couple of weeks ago, as well as new landing page video for THE LATEST.)
Yes, video is an investment of your time and resources, and it requires a cultural shift within your organization. But it's worth it.