Published on October 19th, 2018
In this week's episode of The IMPACT Show, Nick and I talked about The Great Game of Business, 80% videos, email preferences pages, and more.
Check out the video recording below as well as the show notes. Enjoy and let us know what you thought in IMPACT Elite.
Have feedback or questions? We’d love to hear it. Comment on this article, hit us up in Elite, or email us at email@example.com
What are 80% videos? 80% videos are those that answer the most common questions all of your prospects ask (and probably proactively answer a few they haven’t thought of). Every salesperson answers 5-10 of the same questions on every call.
They have their answers rehearsed and sometimes even scripted. They can recite them in their sleep, and honestly, they’re probably tired of having to answer them all the time.
If you record one and send it to all of your prospects before your connect calls, you’ll now be able to go into your conversation ready to get to the nitty gritty and not waste so much time answering the same old, standard questions.
You can see an example of an 80% video by Nick on this page. Click around that site and see how many you can find! If you've done your own 80% videos share them with us in IMPACT Elite!
The Great Game of Business
The Great Game of Business is about doing open-book management in a way that encourages all employees to think like business-owners. The official website, greatgame.com says the Great Game “educates your people in the rules of business, rallies them around a common goal, empowers them to see and improve the score, and engages them by giving them skin in the game... presenting them with the opportunity to win (or lose) as a team.”
Some things to note about The Great Game:
- Team members operate as if they own the business
- Decisions are made with intentionality and insights
- Everyone understands the impact they personally could have on the outcomes
- Each team is accountable and responsible for projecting and controlling revenues and/or expenses within their area
- Everyone has access to the financials and understands what they mean
We're now doing The Great Game at IMPACT! We had our first Great Game meeting on Tuesday morning and it went really well! I was lucky enough to see another company, Tasty Catering, play The Great Game this past spring when I attended Small Giants with Bob. Here's the episode where we talk about Small Giants and Tasty Catering.
What Marketers Be Talkin' 'Bout
Where we go over what you're saying in IMPACT Elite.
IMPACT Elite has nearly 4,000 members! Know someone who would like IMPACT Elite? Invite them to join.
Discussions from IMPACT Elite
Mark Croft Wants to Solve for Complex Email Preferences Pages
Mark Croft posted in Elite "Hi Elite! I'm looking for a creative solution for something I don't think HubSpot really supports... multiple email subscription preferences pages. I have a client that generates email content for prospects and customers. Each audience has multiple categories of information they can subscribe to."
After some discussion, Mark eventually shared a screenshot to show just how many email types they have (and in multiple languages!). We've been working on this at IMPACT as well - creating a better experience for subscribers to manage their email preferences. When I saw all the email types Mark showed I thought about how we've been working to consolidate our email types and send less email overall. Granted, this is what works for us. I am curious if Mark's client needs to be sending all these emails or not. Maybe there's a better way to accomplish their goal? If they're getting a lot of engagement on their emails then naturally, it's probably worth following this path. Check out the whole discussion in Elite!
Blog Amplification and Content Promotion
Johan J Ingles-le Nobel posted a question in Elite about blog amplification and content promotion tools and techniques. He said: "there’s got to be better way at the promotion end to encourage more exposure and inbound, ie blog promotion channels, so my main question is really around what platforms/actionable strategies you might recommend to achieve MUCH greater blog amplification..."
This lead to a great discussion and, since his boss doesn't want any subscription emails at all (quite the opposite of Mark's situation!), there's definitely a different strategy needed here. Check out the discussion in Elite.
IMPACT Elite Live Conversations Series
We have a series of live conversations that are exclusively available to IMPACT Elite members! We had our first one with Jay Acunzo this week. The upcoming conversations include:
October 30th Matt Ruby - from Vooza (check out the videos they make)
November 13th Tammy Duggan-Herd from Campaign Creators/Facebook group called Inbound Marketing Creators
December 11th Mark Rogers - Carney/The Daily Carnage
I've officially signed offline for my wedding/honeymoon and turned off Elite notifications! Don’t worry, I’ve left you in great hands. Plus, we’re almost at 4,000 members. Help us get there before I get back!
Inbound in Action
This is where we talk about what we’re doing and what we’ve learned lately right here in the trenches.
Client Success Broadcast
IMPACT hosted its inaugural monthly client success broadcast! Nick Sal, Marc Amigone and Melanie Collins hosted and this month's broadcast featured how Carina Duffy has helped clients succeed with intensive HubSpot training workshops, with a focus on both the marketing and CRM tools.
We would love your comments. What did you think of the show? Let us know in Elite. Make sure you never miss a show or update by subscribing at impactbnd.com/latest.
Join Us Next Time!
Until next time...we'll see you in Elite!