16 Business Lessons from the World’s Oldest Brands [Infographic]
The fountain of youth.
Whether they’re going through their quarter-life crisis or their mid, it seems like everyone is looking for it. Youth is fleeting; a limited-time offer, if you will, and we’ll all try to squeeze a few more drops out of it at some point, but when you stop and think about it -- why?
Youth may seem new and exciting at first, but as any teenager, college student, or twenty-something entrepreneur will tell you, it is also often a time of confusion and instability.
With age, comes experience, respect, and knowledge -- especially in the world of business and branding. So, let’s embrace it!
Just like a young graduate on the job market, young businesses and brands can learn a lot from those that came before them.
In the infographic below, Unum, one of the UK’s leading financial protection insurers, takes this advice to heart, sharing “secrets to a long life” from some of the world’s oldest brands.
Starting with the oldest, the infographic illustrates the following lessons from Cambridge University Press, Bushmills, Barclays, Coutts, Twinnings, Moet & Chandon, Sotheby’s, Caswell-Massey, Jim Beam, Colgate, Citi, AXA, Cadbury, Macy’s, Hermes, and Dr. Pepper:
- Reputation is Everything: For over 480 years, Cambridge University Press has been known for publishing esteemed scholarly works.
- Be the Best: Bushmills has been winning critical acclaim and international awards since the 1889 Paris Expo.
- Change with the Times: Barclay’s has been brand of many firsts; including launching the first credit card in the UK and the world’s first cash machine.
- Have Traditional Values and Professionalism: Since its inception, Coutts has built an environment of learning and professional development, hoping to better not only itself, but its employees individually.
- Focus on Quality: Twinnings’ quality is so high, Queen Victoria awarded it a Royal Warrant for its tea in 1837.
- Have a Pioneering Spirit: Moet & Chandon helped bring champagne into the mainstream limelight and make it the staple of celebration it is today.
- Don’t Be Afraid to Expand: Sotheby’s is the first international auction house with salesrooms in London, Paris, New York, and Hong Kong.
- Have Integrity: The Caswell-Massey brand has seen many well-respected buyers in the past 200 years, including American presidents Washington, Eisenhower, and JFK.
- Stay Focused: Jim Beam’s Master Distiller, Fred Noe, credits the company’s success to focusing on goal.
- Emphasize Teamwork: Colgate believes in the power of a diverse workforce.
- Create Trust: Since its creation 1812, Citibank has prided itself on earning its public’s trust and keeping their interests always top-of-mind.
- Focus on the Customer: AXA is dedicated to teaching their employees how to best serve their customers.
- Be Recognizable: Cadbury’s iconic purple wrapper and script typeface has been with the company since 1920 and 1921 respectively. .
- Become Part of the Community: Macy’s has secured its position as a vital member of the New York City community sponsoring both the Thanksgiving Day Parade and the Fourth of July fireworks.
- Be Available: Recognizing the desirability of their name, Hermes offers products at a range of lower prices making them attainable to a wider market.
- Be Unique: From its branding to its “secret” 23 flavor formula, Dr. Pepper is unlike any other soda on the market.
Check out the full infographic below!This infographic was created by Unum UK. Unum provides employee benefits that protect businesses and their staff.
About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.