Jab, Jab, Jab, Right Hook: Becoming a Social Media Heavyweight

His newest book, Jab, Jab, Jab, Right Hook is a comprehensive detailing of his findings on what has indeed worked, what hasn't, and how to manage each platform differently.

Containing dozens of big brand case studies, Vaynerchuk proves that effective social media marketing isn't serendipitous, but rather a discernible strategy attained from simply paying attention to your audience. A time commitment, sure. But worry not, as Vaynerchuk has paid enough attention for all of us, and lucky for marketers, has thoroughly detailed not only what will work, but also how to do it yourself.

"You can put out good content, but if it ignores the context of the platform on which it appears, it still falls flat." - Vaynerchuk

For the social skeptics, this book contains enough real proof that by throwing enough jabs – or by giving – to your following, you've set yourself up to throw more profitable right hooks (asking for the sale.)

However, the true value lies in Vaynerchuk's ability to maintain an actionable, tactical approach for developing your strategy, as there's enough theory-based social advice out there right now to drown out Twitter altogether (seriously.)