Thanksgiving and Black Friday in the US are less than a week away, people.
While personally, you may be on the hunt for the perfect pair of stretchy “eating” pants, professionally, it’s time to ensure that your website and marketing are ready for uptick in business that comes with Black Friday, Small Business Saturday, and more recently, Cyber Monday.
B2B or B2C, shoppers are on lookout for great deals on these days. In fact, in 2015, the number of people shopping at home increased by 21.5%. So, whether you’re hosting a sale, unveiling a new product or service, or simply publishing some holiday-themed content (like yours truly), you’ll want to take steps to have your website ready for the big day.
To help, the team over at Apica Systems, made this handy infographic touching upon several crucial points to evaluate your site on, eye-opening user statistics, and ways to improve its performance.
Insights shared in the infographic include:
Online spending is expected to increase 56% over the next five years
Google found that as little as a .5 second increase in load time can drop site traffic by 20%
57% of consumers will leave a retail site if it’s slow
In 2015, holiday sales increased 15-16% due to Black Friday and Cyber Monday. In-store sales declined 10%.
51% of millennial smartphone users are likely to complain about poor online shopping experiences on social media.
How to prepare for Black Friday:
Monitor your backend: Make sure your website infrastructure is equipped to handle extra traffic.
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About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.