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By: John Bonini on September 18th, 2012

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iPhone vs. Android Users: What Does your Phone Say About You? (Stats)

Mobile Optimization

iPhone vs. AndroidWell...it's that time of year again. Fall brings a chill in the air, color to the leaves, and the frenzy of mobile geeks everywhere falling over one another for a new iPhone. (Guilty)


According to Apple, pre-orders for the iPhone 5 topped 2 million in just 24 hours. If this doesn't further illustrate the importance of ensuring that your website is optimized for mobile, I'm not sure anything ever will.


Along with iPhone users, Android users also represent a large portion of the smartphone market, and marketing toward this demographic is essential for the changing of the times, and also for the marketing of your website and campaign. Make sure you're mobile friendly!


We were curious about the stats and demographics in regards to iPhone vs. Android users, and thanks to this great infographic over at Hunch, we found some great data to share with you here. Who knew the type of phone you own could say so much about you?


Looking to ensure your website is mobile optimized? Give us a call at IMPACT and learn how we can help!


iPhone vs. Android Statistics


iPhone users


Demographics


Users are 18% more likely to be women. (Tweet this Stat)


27% more likely to live in a city. (Tweet this Stat)


29% more likely to be 35+. (Tweet this Stat)


37% more likely to have a graduate degree. (Tweet this Stat)


67% more likely to have an annual household income of $200k or more. (Tweet this Stat)


Personality


iPhone users are slightly more likely to be optimists. (Tweet this Stat)


14% more likely to be extroverts. (Tweet this Stat)


26% more likely to prefer spending their money. (Tweet this Stat)


39% more likely to say they're high-maintenance. (Tweet this Stat)


50% more likely to have visited more than five countries. (Tweet this Stat)


Technology


iPhone users are 50% more likely to be early adopters. (Tweet this Stat)


122% more likely to prefer a sleek device that does just a few things. (Tweet this Stat)


22% more likely to have three or more email addresses. (Tweet this Stat)


More than 100% more likely to be Mac users. (Tweet this Stat)


67% more likely to backup their computer constantly. (Tweet this Stat)


...and More


iPhone users are slightly more likely to hang up on telemarketers. (Tweet this Stat)


50% more likely to text while driving. (Text this Stat)


54% more likely to pass the time waiting in line by checking email. (Tweet this Stat)


Hobbies


TV Shows: iPhone users are more likely to watch Planet Earth, Portlandia, and The Killing. (Tweet This)


Movies: Users are more likely to watch Midnight in Paris, Beginners, and Another Earth. (Tweet This)


Books: Users are more likely to read A Visit from the Goon Squad, Switch, and Freedom. (Tweet This)


Music: Users are more likely to listen to The Antlers, Belle and Sebastian, and Best Coast. (Tweet This)


Food & Drink


Breakfast Cereal: iPhone users are more likely to prefer Rice Crispies, Kashia GOLEAN Crunch!, and Crispix. (Tweet This)


Ice Cream: Users are more likely to prefer Salted Caramel, Mint Chocolate Chip, and Lemon Sorbet. (Tweet This)


Even More Stats


Worry not! We didn't forget about the Android users.


Android Users


Demographics


Android users are 10% more likely to be men. (Tweet this Stat)


17% more likely to live in the suburbs. (Tweet this Stat)


86% more likely to live in the country. (Tweet this Stat)


80% more likely to have only a high school diploma. (Tweet this Stat)


Personality


Android users are slightly more likely to be pessimists. (Tweet this Stat)


12% more likely to be introverts. (Tweet this Stat)


29% more likely to prefer saving their money. (Tweet this Stat)


18% more likely to have equally strong mathematical and verbal aptitude. (Tweet this Stat)


71% more likely to have never traveled out of the country. (Tweet this Stat)


Technology


Android users are 31% more likely to be later adopters. (Tweet this Stat)


57% more likely to prefer an ugly device that's full-featured. (Tweet this Stat)


35% more likely to have just one email address. (Tweet this Stat)


More than 100% more likely to be PC users. (Tweet this Stat)


33% more likely to never backup their computer. (Tweet this Stat)


Slightly more likely to briefly listen to the pitch when reached by a telemarketer. (Tweet this Stat)


35% more likely to pass the time waiting in a long line by texting. (Tweet this Stat)


Hobbies


TV Shows: Android users are more likely to watch Louie, How I Met Your Mother, and The Walking Dead. (Tweet This)


Movies: Users are more likely to watch X-Men: First Class, The Tree of Life, and Harry Potter and the Deathly Hallows: Part 2. (Tweet This)


Books: Users are more likely to read The Lord of the Rings, 1984, and The Gunslinger. (Tweet This)


Music: Users are more likely to listen to Radiohead, Janelle Monåe, and Girl Talk. (Tweet This)


Food & Drink


Breakfast Cereal: Android users are more likely to prefer Corn Pops, Honey Nut Cheerios, and Cinnamon Toast Crunch. (Tweet This)


Ice Cream: Users are more likely to prefer Chocolate Chip Cookie Dough, Vanilla, and Cookies and Cream. (Tweet This)


What Does it Say About You?


Obviously, statistics like these must be taken with a grain of salt, but it's still a lot of fun to see where you fall when measured against a large sample of users. I won't say what type of phone I have, but I will say this, I am not high-maintenance! Geeze.


Looking to enhance your mobile marketing capabilities? IMPACT ensures all websites are mobile friendly, give us a call and learn how we can help you!

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About John Bonini

As the Marketing Director of IMPACT from 2013-May 2015, John lead the IMPACT marketing team. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.

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