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Bob Ruffolo

By: Bob Ruffolo

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July 30th, 2012

Introducing "How an Inbound Marketing Agency Does Blogging" (VIDEO)


How an inbound marketing agency does bloggingHave you wondered how an inbound marketing agency does blogging?

Are you currently developing the content necessary to drive traffic and generate leads from your website?

In IMPACT's newest Ebook, "How an Inbound Marketing Agency Does Blogging," we detail the entire blogging process from beginning to end, from scheduling, to choosing the right keywords, blog titles, as well as optimizing your blog posts for the ultimate in lead generation.

So if you're feeling intimidated about what it takes to publish fresh, relevant content on a consistent basis, check out what our Ebook includes that will help.

In this intro video, John Bonini (@Bonini84), our content marketing manager here at IMPACT, discusses in detail what you'll find in IMPACT's new Ebook and how the process as a whole will improve your traffic and lead numbers.

How an Inbound Marketing Agency Does Blogging

While the value of fresh, quality content has continued to increase due to the changes in Google as well as the behavior of internet users in general, more and more companies have been faced with the task of either implementing a blog to their website, or simply fall behind to their competitors who already do.

Maintaining a blog that continuously pumps out fresh, quality content has proven to generate more traffic and leads for companies.

In this Ebook, you’ll get an inside look at how IMPACT manages and optimizes its own blog as well as their clients for ultimate success.

92% of companies who blog multiple times per day have acquired a customer from their blog. 

The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.

The Blogging Process

So if you're feeling intimidated about creating the content necessary to drive more traffic to your website and also generate more leads, worry not.

Our newest Ebook thoroughly details the blogging process from beginning to end, including examples of how our content marketers here at IMPACT get the job done.

It's important to feature regular, fresh, original content on your website, as Google now values websites who do so over websites that simply over-optimize their content with as many keywords as possible.

So be sure to check out our new Ebook, and you'll certainly be on the right track for creating fresh, relevant, consistent content that will be driving more traffic to your website.

Not sure you have the resources to produce the content necessary to be successful? Give us a call here at IMPACT to learn how we can help!

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About Bob Ruffolo

Bob is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot's Diamond Partner Agencies and secured its place as one of the top inbound marketing agencies in the country.

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