Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
November 20th, 2015
With just under a week to Thanksgiving, it’s time to break out the old holiday checklist:
Order Turkey -- check
Make Centerpiece -- check
Prepare Silverware and China -- check
Buy Wine -- check
Invite Friends -- check
Invite Dream Marketer --
Oh no. Did we forget to invite the Marketer again?!
Ok, maybe this isn’t on everyone’s Thanksgiving checklist, but it could be an awesome experience.
Turkey Day presents families and friends with a rare opportunity to catch up with our loved ones, share stories, and discuss ideas, but what if you could add one of your favorite influencers into the mix? That’s the proposition I had for my IMPACT colleagues this week.
If they could invite any marketer, designer, or business tycoon to Thanksgiving who would it be?
“Firstly, I know he’s going to have a great story to share about Thanksgiving! In addition, Seth’s thinking and writing resonates with me a lot, and I believe we would actually have a great conversation about almost anything at the dinner table.” - Kwaku Awuah, Delivery Lead
Creators of Waze: Uri Levine, Ehud Shabtai, & Amir Shinar
“I didn’t even know their names until today, but I’d like to invite the team behind the community-driven navigation app, Waze. Every time I use that app I think, “Wow, whoever invented this app is a genius”, and having an official genius at Thanksgiving would be a real treat. I’d love to know how the social idea came about, and what plans they have for the future of the app -- or possibly even chime in some ideas of my own.” - Natalie Davis, Director of Talent
“I’ve been a huge fan of his art since the Andre the Giant has a Posse campaign. His work, both political and personal projects, is amazing; so well done and thought out. If you haven’t seen his work I highly recommend buying MayDay (a great collection of his art).” - Vin Gaeta,Tech Supervisor
“I would invite David Ogilvy to Thanksgiving dinner. Besides being the "father of advertising", I think he would hold a riveting conversation about the development and changes in marketing. I would love to pick his brain about how he came up with some of his most famous campaigns.” - Amanda Leclair, Client Resource Manager
“This year I’d love to share some mashed potatoes and gravy with David Cancel. He’s somebody I’ve really looked up to since my start at IMPACT. He's had a huge impact at HubSpot by rebuilding their product organization and is already seeing a lot of success at Drift. He just seems like an endless fountain of knowledge that I could learn so much from.” - Joe Rinaldi, Creative Lead
“No doubt, I would absolutely want Mark Cuban at my Thanksgiving dinner table this year. If the fact that he's an extremely successful billionaire -- who also happens to own a professional basketball team and movie theater chain -- doesn't quite scream "genius business man," then I don't know what does.
Because he started at the bottom and admiringly worked his way up, he's been through every aspect of the entrepreneurial world, including sales, marketing, manufacturing, investing, operations, and strategy.
Although his book, "How to Win at the Sport of Business: If I Can Do It, You Can Do It," gives you an open-door look at his life's path to success, nothing would beat getting the chance to ask him my long list of unanswered questions in person.” - Kaitlyn Petro, Delivery Lead
Who would you invite to Thanksgiving dinner?
Let me know who and why in the comment section below!
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