"...six human attributes that attract others to them, even though they have no authority over others: physicality, intellectuality, sociability, emotionality, personability, and morality. These six attributes constitute a complete human being, one who typically becomes a role model. When brands want to influence customers as friends without overpowering them, they must possess these six human attributes."
Influencer marketing enables brands to build trust and it also helps to expand their audience reach.
The biggest revelation here is realizing that influencer marketing is on the rise and isn’t going anywhere soon.
Businesses are seeing an amazing return on investment as well as the expansion of their audience reach. Marketers are seeing real revenue from influencer marketing, and the top 13% are making $20 or more for each $1 invested.
With the cost of influencer marketing being so low, it enables brands to be more fluid in refining their process and optimizing on their strategies.
They have more flexibility to experiment with different influencers, gather better data and analytics, and target more sophisticated buyers.
Influencers themselves have also become more strategic in the way they engage their audience. They are establishing better credibility with their trustworthiness and authenticity.
So, you don’t have to be working with someone who doesn’t understand what you’re trying to achieve. Many of these influencers are thorough professionals.
Check out the infographic below for more information.