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John Bonini

By: John Bonini

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November 10th, 2012

Inbound Marketing Trends: November 11, 2012

inbound marketing trendsIt's not even mid-November yet, and already winter is already pushing itself upon us here in the Northeast. This past week, we were hit with a 12-inch snow storm that left us scrambling for our snow shovels and mittens.


Despite the frigid weather, we're still pumping out blogs at a rapid pace, covering all your inbound marketing trends. As always, we'd like to thank you for joining us on our blog this past week, and we look forward to seeing you back here next week!


Inbound Marketing Trends


What are the Right Questions to Ask When Creating Buyer Personas?


Understanding your buyer personas helps you engage with your target market to generate more qualified leads and customers. (Read more...)


Who Should Define the Characteristics of Qualified Leads?


Both the marketing and sales teams are looking to generate more qualified leads, but who should be defining what makes them qualified? (Read more...)


Mastering your Buyer Personas According to David Meerman Scott


In this video interview, David Meerman Scott details the process of creating successful buyer personas. (Read more...)


Tailoring your Content Creation for the Holiday Season


With the holiday's quickly approaching it is important to optimize your content creation to cater to the holiday trends and cheer. (Read more...)


How to Feature More Magnetic Copy in your Marketing


Magnetic copy attracts the reader to your piece of content quickly and keeps them engaged. (Read more...)


5 IMPACT Ebooks to Get You Through the Snow Day


To get you through the snow day, we've put together this group of 5 IMPACT ebooks to get you through the day. (Read more...)


How to Apply Buyer Personas to your Everyday Marketing


Using these 10 simple tips you can easily reach your buyer personas in your everyday marketing efforts and increase your lead generation. (Read more...)


The Marketing Data & Tools You Need to Keep Business on Track


The marketing data that you need to know in order to run an effective marketing campaign and also make improvements. (Read more...)


Thank You Emails: The Unsung Heroes of Lead Generation


Need help juicing up your thank you emails? This post can help you to revamp your emails so you can start improving your inbound marketing. (Read more...)


The "Keep it Simple, Stupid" Method for Creating Landing Pages


Landing pages are the key to getting your prospective leads information. There are simple ways to making your landing pages more effective. (Read more...)


How to Put Your Readers to Sleep With Your Content Marketing


Having trouble improving traffic on your blog? Maybe your content marketing needs a tune up! Learn how here, and start getting those results! (Read more...)


Thanks for joining us on our blog this week!

Proving the ROI from Inbound Marketing

About John Bonini

As the Marketing Director of IMPACT from 2013-May 2015, John lead the IMPACT marketing team. He also wrote for the HubSpot Blog, Social Media Examiner, and Convince & Convert among others. In his free time, John enjoys playing guitar, high-fives, and anything with marinara sauce.

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