Inbound Marketing Trends: July 21, 2013
And ... it's also National Ice Cream Day!
I'm not sure about you, but to beat this heat I will definitely be cooling off with an ice cream cone.
Two of the best stories to hit social media this week was the come back of Twinkies and Heineken's "Departure Roulette" campaign.
Would you drop everything to fly to a mysterious location? (It might depend on the situation, but it's a once in a lifetime opportunity to fly to a new place.)
Whether you'd hit the "Departure Roulette" button or not, we’ve collected the inbound marketing trends and put them all in one convenient place.
Thank you for joining us on our blog this past week. We hope you have enjoyed what you’ve read, and hope to see you back here next week for the latest inbound marketing trends!
Enjoy the rest of your weekend.
Inbound Marketing Trends
Half of all mobile ads are only clicked by mistake. If your mobile strategy focuses on ads, it may be time to reconsider your mobile ad strategy. (Read More)
Engage your followers and make your social media more social by using techniques from gamification. (Read More)
Facebook hashtags are a new featured offered to personal and company pages. If you aren't already using them, here's 8 brands already rocking them. (Read More)
Customers expect the same great customer service over social media that they are getting otherwise, but are you providing it to them? (Read More)
Use Twitter Lists as a way to segment and track your audience for a stronger Twitter strategy. (Read More)
Consumers now expect companies to know their interests and needs as well as any actions taken on your site. Use that data to effectively engage with them. (Read More)
With the introduction of Foursquare ads and the increase in mobile usability, Foursquare is an untapped resource businesses can use to increase engagement. (Read More)
Lead nurturing is a great way to educate and push leads down your sales funnel. Here's a list of 5 ways besides automation you can use to nurture MOFU leads. (Read More)
Check out these 10 hilarious memes to learn why you should transition away from outbound marketing now. (Read More)
Social is becoming the new search with almost as many millennials using their social media accounts to find out about local businesses as search engines. (Read More)
Crises happen when companies don't understand the expectations of their audience. Don't let a marketing crisis happen to you. (Read More)
About Carolyn Edgecomb
Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.) Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level. You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department. Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.