You're sold on inbound marketing, but what about your boss?
If you're having some trouble convincing your boss to jump on board, it's important that you remember that the way you both perceive value is very different.
Sure, it's easy for you to see how inbound marketing and an investment in a marketing automation software could simplify your day, but what your boss really cares about is numbers.“What’s the return on my investment? Will this increase our profit margin? Market share?”
So before you jump the gun, it's critical that you do your homework. We've done ours, and we came up with a list of 25 compelling statistics that will have your boss thinking differently about inbound marketing.
15 Inbound Marketing Stats Your Boss Needs to Read:
1. Inbound marketing costs 62% less per lead than traditional outbound marketing. (HubSpot)[Click to Tweet]
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About Carly Stec
Before joining the HubSpot team as a Staff Writer for the Marketing and Agency Blogs, Carly was the Content Marketing Manager at IMPACT from October 2013-January 2015. She has a strong affinity for anything Kate Spade, and always kept a wide variety of English Tea in her desk during her time here.