Search engine optimization is one of the most effective strategies offor inbound marketing, But when do you call your website search engine optimized?
Well, topping in the search results may seem difficult but if you cannot make your website visible in the first page of the relevant keyword searches, you might not get any traffic from the search engines then.
Google, the most widely used search engine on the planet, is the biggest area of operation for inbound marketers.
In fact, according to SearchEngineWatch.com, websites that are on top grab 36.4% of the traffic which is missed by lower order websites,
But, the question that comes next is how to get to the top?
The following is a list of benefits of being on top of search results.
Expanded Opportunities For Your Business
Google shows 10 results on the first page when someone searches for any specific terms. The results are based on a number of issues like site speed, backlinks, bounce rate, and a host of other factors.
So, if you can top on the first page of Google results, it can be an excellent opportunity for you and your business.
Remember though that getting to the top is only half the battle: staying on top is equally as hard. Basically, your SEO success lies on whether you can make your website among the top ten or not and then whether or not you can keep it there.
Top Position Gets More Traffic
One of the other top search engines next to Google, Bing, reports that websites on the top get 42% of the traffic; the second gets 11% and third gets 8% only. So, it clearly indicates why your websites needs to be on top. Basically, the picture is the same with other search engines including Google. If your website becomes visible on top, that would mean more authenticity and trust which are obvious elements for more leads and traffic.
Increases business authenticity
An increase in SERP (search engine results page) does not only boost your business, it makes your business more authentic as well. It is proven that web visitors think the first few websites of the search result pages as more authentic in their relevant industry. It is basically a psychological game that gives you the advantage. But, being op top may become quite difficult if you have enormous competitors. So whether yours is a large business or a small local business, better ranking surely increases the authenticity of your business.
Creates Business Image
Better SERP means a better image of the potential clients’ eyes. As the internet is a competitive market for every inbound marketer, it may not always be easy to rank on top within a short time. But, once you get a better ranking position, success then runs towards you. However, in order to give your business a respectable image among the customers and the competitors, you will feel the pressure to make your website rank among the first ten web results.
Ten Times Better If In The Top
Are you worried about your current ranking position? If so, then take some quick action to improve your ranking position. It is proven by experts that if you can rank on top, your business will become ten times better than your competitors. Ideaengineinc.com reports that the web page that ranks in a top listing gets 10 times more traffic than the one on page seven, for example.
As an inbound marketer, you are supposed to already know that inbound marketing costs are low to generate on a per leads basis. It is basically because most of the leads that inbound marketers generate are directly from search engines. So, the better your SERP is, the more potential your business has. Top SERP positions can reduce your advertising costs effectively. It has significant impacts on your social media marketing as well. But, one problem with search engine marketing is that you may not get the results immediately. If there are handfuls of competitors, you may have to wait for quite a long time. But, comparing to other businesses like giant corporations, your small business success can mainly be derived from search engines.
Finally, search engine ranking is an inevitable asset for every inbound marketer. If you are yet to appear on the first page of Google results, work a little harder. The success will then be yours.
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About Bob Ruffolo
Bob is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot's Diamond Partner Agencies and secured its place as one of the top inbound marketing agencies in the country.