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#IMPACTTurns10: A decade by the numbers [infographic]

#IMPACTTurns10: A decade by the numbers [infographic] Blog Feature

Ramona Sukhraj

Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

November 28th, 2019 min read

A perfect 10. Top 10. Tenfold. 

Ten is an aspirational number in many ways. 

Turning 10 years old, for example, is a big milestone for small businesses not just because it marks a decade, but also because only about 30% of businesses manage to do so. 

Earlier this month, IMPACT celebrated this achievement. 

We couldn’t be more proud and humbled to have made it this far and we have reflected on it with no shortage of words.

“I’m very honored to be where we are today,” shared our CEO, Bob Ruffolo in an interview with editorial content manager John Becker. The initial dream was just a small office and a small team, but it quickly became so much more than that. 

In 2012, we discovered inbound marketing and became a HubSpot Partner Agency. In 2017, we were named Partner of the Year and received numerous awards for our culture and being a great place to work. This year, we were listed in the INC 5000 fasted growing companies.

And all along the way, we grew as a team and frankly, a family

“I’ve never heard the word, ‘love’ used so much within an organization to describe feelings this team has for one another,” IMPACT partner and Director of Client Success, Tom DiScipio. 

Now, as November comes to a close, we thought it would be fun to share some of the numbers behind our history, culture, and achievements.

With the help of one of IMPACT’s most tenured designers, Marcella Jalbert, here’s an infographic look at our organization by the numbers.


The History:

  • IMPACT was founded in 2009 out of our CEO’s condo.
  • HQ has seen 5 different offices in CT
  • Four were in Wallingford, CT. We moved to New Haven in 2019. 
  • Number of mergers/acquisitions: 4

Fun Fact: IMPACT and The Sales Lion merged in 2018, but did you know it would’ve been 10 years old this month too? Marcus Sheridan started the HubSpot agency in 2009 after saving his struggling pool business using content. 

  • We’ve been a HubSpot partner since 2012
  • Number of former HubSpotters on the team: 4
  • Number of Core Values: 3
    1. Passion
    2. Helpfulness
    3. Dependability

The Team:

  • 166 people have worked for IMPACT in the past 10 years
  • Number of employees currently: 64
    1. Baby Boomers: 1.5%
    2. Gen X: 12.5%
    3. Millennials: 84.5%
    4. Gen Z: 1.5% 
  • Women: 58.5% 
  • Men: 41.5%
  • 38 of IMPACT’s current team is remote. That’s 59%!
  • There are IMPACT team members in 18 states and on two continents!

The Work:

  • Number of clients we’ve ever had: 777
  • Number of websites we’ve built: 500+
  • Number of articles published in 10 years: 4,275

The Fun:

  • IMPACT has been celebrating its annual Dip Day for 6 years. 
  • IMPACT touts 6 bald and beautiful team members
  • 7 (10%) IMPACT team members are left-handed; That’s higher than the global average of 9%!
  • Number of IMPACT Babies: 59
  • Number of Fur Babies: 61
  • Our team speaks 8 languages. 


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