In this week's episode of The IMPACT Show, Nick and I recapped IMPACT Live 2018! Find out what you missed or relive the magic of it all. We also discussed what it's like to follow up from an event from a marketing and sales perspective.
Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
Enjoy and make sure to share!
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In 2018, inbound is not just about marketing anymore. Marcus Sheridan opened the event with an inspiring talk that empowered attendees to apply inbound principles to all aspects of their businesses with this in mind.
This came from IMPACT's new inbound manifesto which was launched at IMPACT Live 2018. We featured this on the backs of our t-shirts and we shared a printed manifesto with every attendee.
Nick read the manifesto aloud and we talked about what inbound means in 2018.
Then, Nick shared that his favorite part of IMPACT Live 2018 was the video module which featured speakers including Zachary Basner and Tyler Lessard. My favorite was the content module including the amazing Marcus Sheridan, Liz Murphy, and Ann Handley. What a lineup!
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Where we go over what you're saying in IMPACT Elite.
IMPACT Elite crossed 3,500 members! Know someone who would like IMPACT Elite? Invite them to join!
It was so great to see so many IMPACT Elite members in person at IMPACT Live. I also love seeing photos of everyone rockin' their swag back home.
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This is where we talk about what we’re doing and what we’ve learned lately right here in the trenches.
The best advice I can give if you're a marketer working on an event is to do everything possible to plan your follow up ahead of time. Write as much of it as you can, create a schedule, and block off time on your calendar. Otherwise, when the event is over and you're exhausted and finally ready to relax - you won't be able to because you'll be frantically trying to follow up. Great follow up is essential to closing the loop on a successful event.
From a Sales Perspective
Nick reiterated how important preparation is. Preparing in advance to make the most of your time at the event and get follow up calls on the books right away is vital.
That's it for this week! We wrapped with our final thoughts which, as always, you can catch by watching or listening to the broadcast.
We would love your comments. What did you think of the show? Let us know in Elite. Make sure you never miss a show or update by subscribing at impactbnd.com/show.
Join Us Next Time!
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Until next time...we'll see you in Elite!