Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
August 3rd, 2017
And just like that, IMPACT Live has come and gone!
Yesterday was the second and final day of IMPACT Live 2017 and it was just as memorable as the first. (When, if you recall, we announced IMPACT Live 2018 will have a free option. No big deal.)
While the educational and inspirational talks continued with IMPACT’s Kathleen Booth, Nick Salvatoriello, and Natalie Davis, as well as Tony Uphoff, Dee Dee DeKenessey, Paul Roetzer, Jeff Julian, Jason Campbell, and of course, Marcus Sheridan, we shook the day up by announcing the winners of our first-ever IMPACT Awards.
Crowning the Inaugural IMPACT Awards Winners
Similar to how HubSpot honors Partner client work with its quarterly and annual awards, IMPACT wanted to give marketing and sales leaders from all industries an opportunity to showcase and be recognized for their campaigns.
Enter the IMPACT Awards.
Upon registration, attendees were given the opportunity to submit work to be considered in three categories: Video Marketing, Sales Transformation, Website User Experience, and Content Marketing.
Based off of their goals and performance, we selected our winners, then in an Oscar-inspired segment, invited them on stage to receive some snazzy trophies.
Unannounced, we also awarded a special, “Social Butterfly” award to the attendee who demonstrated the most engaging social media activity during the event (and frankly, pretty much always), Stephanie Casstevens from Label Insights.