Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
August 2nd, 2017
Live from Hartford, it’s IMPACT Live!
If you weren’t in the room or watching on Facebook this afternoon, the first day of IMPACT Live was certainly one worth talking about.
To kick-off the SNL-themed event, attendees (marketing and sales leaders from across the country) were surprised with an original “cold-open” skit filmed on-location at our venue and starring several members of the IMPACT team.
While there was a great deal of excitement to be had all day, the biggest highlight had to be the announcement of IMPACT Live 2018.
IMPACT Live 2018 Free For All to Attend
Taking place at Infinity Hall in Hartford on August 6th and 7th, 2018, IMPACT Live 2018 will welcome back Marcus Sheridan as well keynote speakers:
HubSpot co-founder and Chief Technology Officer, Dharmesh Shah
Best-selling author and Chief Content Officer at MarketingProfs, Ann Handley
It will also be -- *drum roll please* -- free for all to attend.
That’s right; both days of the event will be free for marketing and sales leaders like you to enjoy, no ifs or buts.
Free? Are You Crazy?
Perhaps -- but there’s a method to our madness.
When it came to IMPACT Live 2017, we wanted to create an intimate, exclusive event for marketing and sales professionals to unite, bond over common pain points, learn the skills needed to over and grow, and have a damn good time, which we did.
What we learned quickly, however, was the price point became a barrier for many in small and medium-sized organizations. So, we knocked it down.
At IMPACT, helpfulness is a core value. We want to help our readers, clients, and prospects grow their businesses as much as possible, not bar them with an unrealistic price tag.
Budget is a concern for everyone (including us) so next year, we’re eliminating it to help make sure you’re here!
… But VIPs Will Get Some Amazing Perks
Following a freemium model, everyone will be able to enjoy the value of IMPACT Live 2018 for free, but those who upgrade to VIP will enjoy some additional perks to get even more out of the experience.
In addition to admission to both days of the event and all-day coffee (available to every attendee), VIPs will also get:
Breakfast each day
Lunch on Monday
Premium seating (amongst speakers)
Open bar at pre-event Happy Hour
Signed books by Dharmesh Shah, Ann Handley, and Marcus Sheridan
Raffle entry for a FREE website redesign or a FREE workshop with Bob Ruffolo & Marcus Sheridan
Guest blogging opportunity on the IMPACT Blog
A 45-minute personal Brainstorm Session with an IMPACT Strategist
150 VIP spots are available for just $399, but VIP or free, space is limited, so don’t wait to get your tickets.
Aside from the exciting 2018 announcement, attendees enjoyed:
A charity happy hour at City Steam Brewery benefitting Christmas Wish CT
Talks from IMPACT’s CEO, Bob Ruffolo, Best-selling author and renowned marketing and sales speaker, David Meerman Scott, Databox CEO, Pete Caputa, CMO of Cybereason (and former CMO of HubSpot), Mike Volpe, Element Three President, Tiffany Sauder, Sprout Social Agency Business Development Lead,Tara Robertson, and Senior Lecturer at Harvard Business School (and former CRO at HubSpot), Mark Roberge
Breakout sessions with The Sales Lion’s George B. Thomas and IMPACT’s Tom DiScipio, Vin Gaeta, and Carina Duffy.
It would be impossible to capture the action here, so instead, here’s a peek at the day’s events through the attendees' eyes: