HubSpot Trainer, 6+ Years of Digital Marketing Strategy Expertise
December 6th, 2019
As marketers, we are constantly looking for new technologies to help make our lives easier, and our efforts more efficient.
With this in mind, the thought of limiting yourself to just one marketing tool can seem daunting, but if that tool is HubSpot, you don’t need to worry!
I can’t speak for all marketing automation platforms, but on HubSpot, even if there's something the platform doesn't do natively, there's likely an integration on HubSpot Marketplace that allows you to bring information and functions from other apps and web services into your account.
As a marketer, this is extremely valuable, as it allows you to get a more complete look at your data from multiple platforms in one place.
And, more importantly, it allows you to use the data from other platforms in HubSpot to segment contacts, trigger workflows, add personalization, and much more.
HubSpot is always working hard to improve its integrations (what it's now calling apps) to connect all of your favorite tools with your HubSpot account.
This allows you to accomplish even more.
Take a look at some of our absolute favorite HubSpot integrations that are sure to make your life easier.
The HubSpot CRM has never claimed to be the right answer for every company — or even to be as comprehensive as other options like Salesforce.
This is why Salesforce continues to be so popular with many HubSpot users.
Even in its earliest days, HubSpot has been Salesforce-friendly and that hasn’t changed.
Its Salesforce integration allows you to combine the power of your Salesforce CRM with lead data from HubSpot Marketing to improve lead interactions and close more deals.
Benefits of the HubSpot-Salesforce integration include:
Bi-directional sync: HubSpot and Salesforce stay seamlessly connected at all times.
Lead intelligence and scoring: While using Salesforce, your sales team will see a timeline of interactions and other lead data collected in HubSpot to provide valuable insights and help them decide the best time to contact leads.
Revenue reporting: Generate detailed reports on your marketing performance using opportunity and revenue data from Salesforce.
If you are using Vidyard as part of your video strategy, you are able to collect useful data points about your contacts and have them live inside of HubSpot.
Plus, if you don’t have a video strategy yet, the Vidyard integration is a great way to get your feet wet.
Vidyard allows you to easily make videos right from your computer’s webcam and share them with your contacts. You can also get started with Vidyard for free!
Benefits of the HubSpot-Vidyard integration include:
The ability to include video data in your automation: Including video throughout your marketing efforts is a powerful way to catch your audience’s attention and create that sense of trust. Vidyard allows you to easily do this and then tie important data to your HubSpot contacts.
This includes the videos they’ve watched and how much they’ve watched of each. You can use that information for lead scoring, segmenting contacts, and triggering workflows.
Personalize and prioritize during the sales process: With Vidyard, you’ll be able to see which contacts in the sales pipeline have seen which videos. This way you’ll be able to track video responses and prioritize leads based on their video interactions.
Keep in mind that this integration is different from the Vidyard-powered HubSpot video and unlocks additional features like a Vidyard portal that allows you to manage your videos.
A great alternative for integrating live-chat onto your website is Drift, started by former HubSpot executive David Cancel.
Benefits of the HubSpot-Drift integration include:
Real-time live chat: 98% of the people who come to your website will leave without ever doing anything, but with Drift, you can change that simply by saying hello and starting conversations with the people who are live on your site right now. You wouldn’t ignore someone if they walked into your store, so why do it on your website?
Intelligent live chat: Drift has brought the power of artificial intelligence to sales and customer success. With the help of its bot, Drift can always help your customer get help from the right person on your team.
Email: With Drift, you can capture emails and send campaigns to your customers. This keeps everyone in the loop and ensures that your customers can’t miss your next big announcement.
Integration with all of the tools you already use: With Drift and HubSpot, not only can you talk to people while they’re live on your website with live chat, but you’ll be able to see all of that activity right inside of HubSpot’s contact timeline so you can tailor your next sales and marketing outreach.
HubSpot understands that most teams like to use their native email client to send and track sales emails. That is why the Gmail integration is HubSpot’s most popular integration.
Benefits of the HubSpot-Gmail integration include:
Tracking emails from Gmail in HubSpot: The more information you can log in a contact record, the better. This allows whoever is looking at a contact to see all the communication that has been happening in Gmail in that contact’s HubSpot record.
Track email opens and clicks in real-time: In Gmail, you will be able to see the clicks and opens of a single email without having to venture into HubSpot.
Get access to meetings, templates, and sequences in Gmail: With this integration, you will also be able to access your HubSpot tools like your meetings link to quickly book meetings, as well as templates to reply to your contacts.
With the Lucky Orange integration, you will be able to finally attribute a lot of the valuable user data you collect to actual HubSpot contacts.
This includes which pages they have visited and recordings of their sessions. With these, you’ll be able to watch a contact’s session to see how they are interacting with your site.
Benefits of the HubSpot-Lucky Orange integration include:
Attribute visitor activity to your contacts: This integration will assign session recordings to a specific contact and let you view the recordings in the contact's profile. This also includes a timeline showing you how the user interacted with your site.
Improve conversion rate based on user habits: You will also be able to see where your contacts are dropping off during the conversion process, allowing you to make changes.
The Zapier integration gives you the power to create automated workflows based on specific events or triggers, and creates connections through the various apps you use, such as Gmail, Dropbox, Slack, and Twitter.
Benefits of the HubSpot-Zapier integration include:
Multi-step “Zaps”: Multi-step Zaps let you automate multiple tasks with a single trigger. You can automatically send new contacts or form submissions from HubSpot to other apps you use, capture data from other sources, and send it to HubSpot.
Filters: Filters are used to trigger Zapier after specific, customized conditions are met. This helps make sure actions get performed only on the items you want. For instance, you can set up a filter to only capture emails that contain a specific domain, or only from customers who purchase a specific product.
Search actions: Automatically look up contact information from other sources whenever a new HubSpot form submission is received and update your contact with additional details. This is great for using data from other sources in the same Zap rather than having to create different automation.
Now you can manage all of your sales documents more easily and effectively in HubSpot with the PandaDoc integration.
Benefits of the HubSpot-PandaDoc integration include:
Close deals quicker: Create, deliver, and e-sign your team’s quotes, proposals, and contracts. Through a simple Chrome extension, HubSpot CRM users can now combine PandaDoc with all their CRM data.
Autocomplete sales documents: Grab a template and the integration does the rest, automatically pulling contacts, dates, signatures, and any other custom fields from your CRM and adding them to your PandaDoc-powered proposal.
Seamless CRM updates: Once you've created and delivered a document to a prospect, you'll be alerted instantly in the CRM when they open, comment or complete the document.
For those who don’t use it, Databox gathers all your metrics in one place and helps present the KPIs to your team with easy-to-read dashboards across multiple devices.
This tool is a must for any marketer trying to keep track of all their data across different platforms.
Benefits of the HubSpot-Databox integration include:
View your HubSpot data in Databox: The obvious benefit here is being able to sync all of your HubSpot data with Databox. This allows you to then view your HubSpot analytics and other platforms’ analytics all in one place rather than jumping from one tool to another.
Utilize custom HubSpot templates in Databox: HubSpot also offers pre-built templates that help you visualize your metrics more effectively. This helps make sense of your data by presenting it in a way that can help you make better decisions when you are in Databox.
The Wordpress integration is a must if you are using WordPress for your site.
Benefits of the HubSpot-WordPress integration include:
Manage contacts across both platforms: The WordPress integration allows you to track and manage contacts that come from non-HubSpot lead capture tools that you might have on your WordPress site.
Easily add lead capture tools on your WordPress site: The WordPress integration allows you to use HubSpot lead capture tools like forms, pop-ups, and chat on your WordPress site. You will be able to use HubSpot’s drag and drop builder to do this.
If you are using Shopify as your e-commerce platform and you use HubSpot, stop what you are doing and download this extension!
You’ll finally be able to use your e-commerce data in HubSpot to take advantage of list segmentation and workflows based on what that contact has purchased from your store.
Benefits of the HubSpot-Shopify integration include:
Syncing Shopify customer data into HubSpot: With your customer data in HubSpot, you can segment customers based on the products they’ve purchased, how much they have spent, and how long ago that purchase was.
Automations based on shopping habits: Knowing what a customer has purchased, you are able to then build workflows and automation based on their purchase history. This can include post-purchase follow-ups, abandoned cart emails, and win-back campaigns. This also helps with product promotion based on the products a customer has already purchased.
If you’re like IMPACT and use Zoom for all of your video meetings and webinars, then the HubSpot-Zoom integration is a lifesaver.
Benefits of the HubSpot-Zoom integration include:
Integrate your Zoom information with HubSpot Meetings: The Zoom integration allows you to easily add your Zoom dial-in information to any meeting scheduled through your HubSpot meetings link. This helps make every prospecting call a Zoom meeting.
Track Zoom webinar information in HubSpot: This integration allows you to pull in contacts that sign up for your Zoom webinars into HubSpot’s CRM in order to continue to have all your contacts in one database. The integration also will sync Zoom data to a contact’s timeline, including if they attended/did not attend, how long they attended for, how many webinars they have joined, and more. This also allows you to create workflows based on Webinar data you collect.
If GoToWebinar is more your style, then you’re in luck. GoToWebinar also makes a great HubSpot integration that pulls in a lot of essential webinar data.
Benefits of the HubSpot-GoToWebinar integration include:
Use HubSpot landing pages to promote webinars: This integration lets you use HubSpot to create landing pages to promote and have users sign up for your webinars. This allows you to keep your landing pages all in HubSpot and gives you the flexibility to create your landing page using your existing HubSpot template.
Get webinar information in HubSpot: Just like the Zoom integration, the GoToWebinar integration allows you to collect relevant webinar data in HubSpot in order to do things like enroll contacts in workflows, create lists, and send follow-up emails.
With so many of your employees sending out emails every day, Sigstr is a great way to align the entire organization and capitalize on their email reach by managing and providing promotional content in their email signatures.
The Sigstr integration allows you to easily track conversions you receive through your Sigstr campaigns and allows you to add another level of personalization to your email signature — like changing what you are promoting based on the contact and where they are in their lifecycle.
Benefits of the HubSpot-Sigstr integration include:
Track conversions properly in HubSpot: When you sync Sigstr and HubSpot, you’ll be able to easily choose the HubSpot landing page you want to include in your Sigstr signature email banner. This allows HubSpot to add the correct URL parameters in order to measure how many views, form submissions, contacts, and customers are influenced by your Sigstr email signatures.
Add customized email signatures based on the contact: You are able to sync your contact lists in HubSpot with Sigstr in order to add a custom signature banner based on what you know about your contacts.
Collect Sigstr information in HubSpot: Automatically enroll contacts in workflows or add them to lists based on how they interact with your email signature.
Businesses have been taking advantage of Facebook Messenger ever since Facebook has allowed them to include it on their Facebook Business pages and website. This gives businesses more opportunity to have one-to-one conversations with their visitors.
HubSpot has done a great job of incorporating Facebook Messenger into your CRM to be able to track all kinds of communication with your contacts in one place.
Benefits of the HubSpot-Messenger integration include:
Managing Facebook Messenger conversations in HubSpot: Being able to manage all of your communication with a contact in HubSpot. Not only are you able to stay in the conversation inbox to communicate with a contact, but you will easily be able to see all the communication you or your team has had with a contact — all in one place. This includes chat from your websites and email. You also have your normal abilities in your inbox like creating internal comments and routing chats.
Create a bot for your Facebook page and rout contacts to the right person: With the Facebook Messenger integration, you will also be able to create chatbots for your Facebook page in HubSpot, just like you would be able to for your site. This is great for times when your team can’t chat with your contacts on Facebook at that moment.
In-person events are extremely valuable in our digital world, but keeping track of them within HubSpot can be a challenge.
Connecting your Eventbrite account with HubSpot can help you keep track of your event attendees and their activity with your brand and website all in one place.
Benefits of the HubSpot-Eventbrite integration include:
See your contacts go through your funnel: This integration allows you to sync your Eventbrite contacts into HubSpot in order to see how they are interacting with you before and after an event.
Easily communicate with your attendees before and after an event: Promote your event to your attendees and keep them up to date through email, all within HubSpot. You’ll also be able to keep track of who went to the event in order to send follow up communication.
Slack is the go-to choice for internal communication for a lot of businesses. Thankfully, the HubSpot-Slack integration lets you do much more than just communicate with your colleagues.
Benefits of the HubSpot-Slack integration include:
Quickly add a task or ticket in HubSpot from Slack: One option the integration adds to your Slack app is the ability to create tickets and tasks. Without having to leave Slack, you can select the ability to create a task that will later sync with your CRM. You will also be able to use a slash command to search for a specific ticket to bring that information into Slack to share.
Get HubSpot notifications in Slack: Since many of us spend a lot of our time in Slack already, the Slack integration allows for HubSpot notifications in a specific Slack channel in order to keep track of all of the notifications coming in. You are also able to easily jump into HubSpot from that notification to take action.
HubSpot chat in Slack: The Slack integration also works well with live chat, team emails, and bots. Once integrated, you are able to get notified in Slack of new conversations, see the conversation status in that notification, and also reply back directly within Slack.