HubSpot Consultant, 6+ Years of Digital Marketing Strategy Expertise
January 29th, 2019
As marketers, we are constantly looking for new marketing technologies to capitalize on and go just a little bit further.
With this in mind, the thought of limiting yourself to just one marketing tool can seem daunting, but if that tool is HubSpot, for example, you don’t need to worry!.
I can’t speak for all marketing automation platforms, but on HubSpot, even if there's something the platform doesn't do natively, there's likely an integration on HubSpot Connect that allows you to bring in information from other apps and web services into your account.
As a marketer, this is extremely valuable as it allows you to get a more complete look at your data across multiple platforms. And maybe, more importantly, it allows you to use the data from other platforms in HubSpot to segment contacts, trigger workflows, add personalization, and much more.
Take a look at some of our absolute favorite HubSpot integrations that make our lives easier.
The HubSpot CRM has never claimed to be the right answer for every company or even to as comprehensive as other options like Salesforce.
This is why Salesforce continues to be so popular with many HubSpot users.
Even in its earliest days, HubSpot has been Salesforce-friendly and that hasn’t changed. Its Salesforce integration allows you to combine the power of your Salesforce CRM with lead data from HubSpot Marketing to improve lead interactions and close more deals.
Benefits of the HubSpot-Salesforce integration include:
Bi-Directional Sync: HubSpot and Salesforce stay seamlessly connected at all times.
Lead Intelligence and Scoring: While using Salesforce, your sales team will see a timeline of interactions and other lead data collected in HubSpot to provide valuable insights and help them decide when on the best time to contact leads.
Revenue Reporting: Generate detailed reports on your marketing performance using opportunity and revenue data from Salesforce.
If you are using Vidyard as part of your video strategy, you are able to collect useful data points about your contacts and have them live inside of HubSpot.
Plus, if you don’t have a video strategy yet, the Vidyard integration is a great way to get your feet wet. Vidyard allows you to easily make videos right from your computer’s webcam and share it with your contacts. You can also get started with Vidyard for free!
Benefits of the HubSpot-Vidyard integration includes:
The ability to include video data in your automation: Including video throughout your marketing efforts is a powerful way to catch your audience’s attention and create that sense of trust. Vidyard allows you to easily do this and then tie important data to your HubSpot contacts. This includes the videos they’ve watched and how long they’ve watched the videos. You can use that information for lead scoring, segment contacts, and trigger workflows.
Personalize and prioritize during the sales process: With Vidyard, you’ll be able to see which contacts in the sales pipeline have seen which videos. That way you’ll be able to video responses and prioritize leads based on their video interactions.
Keep in mind that this integration is different from the Vidyard powered HubSpot video and unlocks additional features like a Vidyard portal that allows you to manage your videos.
While the HubSpot CRM has a native live-chat tool called Conversations, this may not be right for everyone. A great alternative for integrating live-chat onto your website is Drift, started by former HubSpot executive, David Cancel.
Benefits of the HubSpot-Drift integration include:
Real-time live chat: 98% of the people who come to your website will leave without ever doing anything (yep, the average conversion rate is just over two percent), but with Drift, you can change that simply by saying hello and starting conversations with the people who are live on your site right now. You wouldn’t ignore someone if they were live in your store in-person, so why do it on your website?
Intelligent live chat: Drift has brought the power of artificial intelligence to sales and customer success. With the help of their bot, Drift can always help get the right message to the right person on your team.
Email: With Drift, you can capture emails, and send campaigns to your customers. This keeps everyone in the loop and ensures that your customers can’t miss your next big announcement.
Integration with all of the tools you already use: Drift plugs into all of the tools you’re already using, including HubSpot. With Drift and HubSpot, not only can you talk to people while they’re live on your website with live chat, but you’ll be able to see all of that activity and the source right inside of HubSpot’s contact timeline so you can tailor your next sales and marketing outreach.
With the Lucky Orange integration, you will be able to finally attribute a lot of the valuable user data you collect to actual HubSpot contacts. This includes which pages they have visited, and recordings of their sessions. With these, you’ll be able to watch a contact’s session to see how they are interacting with your site.
Benefits of the HubSpot-Lucky Orange integration include:
Attribute visitor activity to your contacts: This integration will assign session recordings to a specific contact and let you view the recordings in the contact's profile. This also includes a timeline showing you how the user interacted with your site.
Improve conversion rate based on user habits: You will also be able to see where your contacts are dropping off during the conversion process allowing you to make changes based on which step has high drop-off rates.
The Zapier integration gives you the power to create automated workflows based on specific events or triggers and creates connections through the various apps you use, such as Gmail, Dropbox, Slack, Twitter, etc.
Benefits of the HubSpot-Zapier integration include:
Multi-step “Zaps:” Multi-Step Zaps let you automate multiple tasks with a single trigger. You can automatically send new Contacts or form submissions from HubSpot to other apps you use, capture data from other sources and send it to HubSpot, etc.
Filters: Filters are used to trigger Zapier after specific conditions (that you customize) are met. This helps make sure actions get performed only on the items you want. For instance, you can set up a filter to only capture emails that contain a specific domain, or only customers who purchase a specific product.
Search Actions: Automatically look up contact information from other sources whenever a new HubSpot form submission is received and update your contact with additional details. This is great for using data from other sources in the same Zap rather than having to create different automation.
Now you can manage all of your sales documents easier and more effectively in HubSpot with the PandaDoc integration.
Benefits of the HubSpot-PandaDoc integration include:
Close Deals Quicker: Create, deliver, and eSign your team’s quotes, proposals, and contracts. Through a simple Chrome extension, HubSpot CRM users can now combine PandaDoc with all their CRM data.
Autocomplete Sales Documents: Grab a template and the integration does the rest, automatically pulling contacts, dates, signatures and any other custom fields from your CRM and adds them to your PandaDoc powered proposal.
Seamless CRM Updates: Once you've created and delivered a document to a prospect. You'll be alerted instantly in the CRM when they open, comment or complete the document.
If you are using Databox in order to track all of your marketing KPIs, then this integration is a no brainer. For those who don’t use it, Databox gathers all your metrics in one place and helps present the KPIs to your team with easy to read dashboards across multiple devices. This tool is a must for any marketer trying to keep track of all their data across different platforms.
Benefits of the HubSpot-Databox integration include:
View your HubSpot data in Databox: The obvious benefit here is being able to sync all of your HubSpot data with Databox. This allows you to then view your HubSpot analytics and other platforms’ analytics all in one place rather than jumping from one tool to another.
Utilize custom HubSpot templates in Databox: Databox also offers pre-built templates that help you visualize your metrics more effectively. This helps with being able to make sense of your data and presenting it in a way that can help you as a marketer make better decisions.
If you are using Shopify as your eCommerce platform and you use HubSpot, stop what you are doing and download this extension! You’ll finally be able to use your eCommerce data in HubSpot to take advantage of list segmentation and workflows based on what that contact has purchased from your store.
Benefits of the HubSpot-Shopify integration include:
Syncing Shopify customer data into HubSpot: With your customer data in HubSpot, you can segment customers based on the products they’ve purchased, how much they have spent, and how long ago that purchase was.
Automations based on shopping habits: Knowing what a customer has purchased, you are able to then build workflows and automations based on their purchase history. This can include post-purchase follow-ups, abandoned cart emails, and win-back campaigns. This also helps with product promotion based on the products they have already purchased.
With so many of your employees sending out emails every day, Sigstr is a great way to align the entire organization and capitalize on their email reach by managing/providing promotional content in their email signatures.
The Sigstr integration allows you to easily track conversions you received through your Sigstr campaigns and allows you to add another level of personalization to your email signature like change what you are promoting based on the contact and where they are in their lifecycle.
Benefits of the HubSpot-Sigstr integration include:
Track conversions properly in HubSpot: When you sync Sigstr and HubSpot, you’ll be able to easily choose the HubSpot landing page you want to include in your Sigstr signature email banner. This allows HubSpot to add the correct URL parameters in order to measure how many views, form submissions, contacts, and customers won are sourced from your Sigstr email signatures.
Add customized email signatures based on the contact: You are able to sync your contact lists in HubSpot with Sigstr in order to add a custom signature banner based on what you know about your contacts.
Collect Sigstr information in HubSpot: Automatically enroll contacts in workflows or add them to lists based on how they interact with your email signature.
In-person events are extremely valuable in our digital world, but keeping track of them within HubSpot can be a challenge. Connecting your Eventbrite account with HubSpot can help you keep track of your event attendees and their activity with your brand and website all in one place.
Benefits of the HubSpot-Eventbrite integration include:
See your contacts go through your funnel: This integration allows you to sync your Eventbrite contacts into HubSpot in order to see how they are interacting with you before and after an event.
Easily communicate with your attendees before and after an event: Promote your event to your attendees and keep them up to date through email all within HubSpot. You’ll also be able to keep track of who went to the event in order to send follow up communication.