IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Bobby Kane

By Bobby Kane

Jan 4, 2014

Topics:

Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.

HubSpot How-To: Creating a Call-to-Action

Bobby Kane

By Bobby Kane

Jan 4, 2014

HubSpot How-To: Creating a Call-to-Action

how-to-create-a-cta-in-hubspotNo matter what business or industry you're in, data always seems to have a way of dictating a strategy.

Tendencies of your audience and customers will shape your entire campaign. 

Now even though that usually takes years of experience of being in business, we can still get some of that information in a small way, yet still have a huge impact.

Specifically, creating and measuring a call-to-action in HubSpot is both easy and effective at improving your overall lead generation. 

We've even conducted research and have data on creating calls-to-action that convert and the reasons behind why. 

First, open up the Call-to-Action tool and then click on "Create a CTA" (it's a blue button on the upper right hand side.)

Now, you could just use the default styling, but we like to make custom CTA images for visitors to click on. For us, these have significantly higher clicks and submissions.

hubspot-cta-creation

Now you can upload your custom image to the tool...

hubspot-cta-creation-image

After you've named your CTA and assigned it to one of your campaigns that you've setup, make sure you add the Alt Text AND the most important part – where the CTA will go.

hubspot-cta-creation-setup

Now for the final stretch. If you aren't placing your CTA on a HubSpot blog post or site page, you'll need the embed code which you'll be able to locate when you save your new CTA.

hubspot-cta-embed

Now the information you'll gather will help you make better decisions down the road. The more traffic your site gets, the easier it will be to get results. If it takes weeks... it takes weeks.

The invaluable information you will gather from visitors will ensure improved results for months – or even years – to come.

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.