First, open up the Call-to-Action tool and then click on "Create a CTA" (it's a blue button on the upper right hand side.)
Now, you could just use the default styling, but we like to make custom CTA images for visitors to click on. For us, these have significantly higher clicks and submissions.
Now you can upload your custom image to the tool...
After you've named your CTA and assigned it to one of your campaigns that you've setup, make sure you add the Alt Text AND the most important part – where the CTA will go.
Now for the final stretch. If you aren't placing your CTA on a HubSpot blog post or site page, you'll need the embed code which you'll be able to locate when you save your new CTA.
Now the information you'll gather will help you make better decisions down the road. The more traffic your site gets, the easier it will be to get results. If it takes weeks... it takes weeks.
The invaluable information you will gather from visitors will ensure improved results for months – or even years – to come.
About Bobby Kane
Bobby was a senior designer and front-end developer for the IMPACT Marketing team from 2011-2014 before moving into a designer role at ESPN. His designs for IMPACT's marketing as well as BlogAbout are widely recognized throughout the industry. He also enjoys photography, playing his Fender Stratocaster, and cutting his own hair.
Connect with Bobby Kane
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