Pro: Uses Same Database as Marketing Platform (No Integration Needed)
Both marketing and sales perform best when they’re in alignment. The HubSpot CRM is already seamlessly connected with what you’re doing on the HubSpot marketing side, allowing a smooth transition of leads from marketing to sales in your funnel and far easier communication of data.
Pro: Can Be Used With Other CRMs
At IMPACT, we often find that many of our clients enjoy using the HubSpot CRM for prospecting due to it’s simplicity and functionality (and integrates with HubSpot’s other sales tools), but find Salesforce is still useful for other needs.
Luckily the HubSpot CRM doesn’t affect anything your organization is doing in other CRM platforms, such as SFDC or Microsoft Dynamics. They can be used simultaneously and both can be integrated into HubSpot as well.
Con: Relatively New
Since HubSpot CRM is still new, there are many upcoming features that have yet to be released.
Although HubSpot CRM is great for growing businesses, organizations with large sales teams might find that HubSpot CRM isn’t advanced enough just yet.
According to HubSpot, the CRM was not designed to compete with that of Salesforce (in fact, they have an integration for it.) Rather, it is for companies that have never used a CRM before and want to start or those that find Salesforce is too robust for their needs.
If you’re a growing company looking to implement a lightweight CRM that improves organization and efficiency for sales reps and creates closed-loop reporting on sales and marketing initiatives, then HubSpot CRM is for you.
If you need an enterprise-wide ecosystem in one platform, however, Salesforce may be a better option.
HubSpot Sales Tools
HubSpot has several sales tools available, including: a library of email templates and sales content, Meetings, Prospects, Sequences, and a tool for email tracking.
Pro: You Can Start Using Free
HubSpot is making a big push to help businesses improve their inbound sales by providing several sales tools, in addition to their CRM, free of charge.
Most of the tools are available for free (with monthly usage limits), but for $50 per user/month, you can get a pro account with higher limits and premium tools like Meetings, Sequences, and Prospects.
Pro: Work From Inside Your Inbox
HubSpot’s sales tools live in your inbox, so you don’t have to go back and forth between various windows and you can get more work done faster.
Pro: Automatically Syncs With HubSpot
Similar to HubSpot’s CRM, their sales tools work perfectly with HubSpot Marketing, your contacts, and all of their other software. If you’re familiar with HubSpot you’ll be able to jump right in and use these tools.
Check out this honest guide, “The Ultimate List of HubSpot Pros & Cons” before taking the plunge.
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About Bob Ruffolo
Bob is the founder and CEO of IMPACT, an agency he formed in 2009 to help people and their organizations succeed by changing the way they market themselves online. Since its founding, IMPACT has achieved its status as one of HubSpot's Diamond Partner Agencies and secured its place as one of the top inbound marketing agencies in the country.