Front-end Developer (Developer Supervisor), 8+ Years of Web Development Expertise, 2x Recipient of IMPACT's Helpfulness Core Value Award
June 27th, 2019
HubSpot’s WordPress plugin launched back in 2014 to help businesses on WordPress attract, engage, and delight their prospects and customers. The plugin allowed thousands of WordPress customers to use HubSpot’s CRM and other free tools.
This week, HubSpot announced a refresh to the plugin that will allow brands and agencies to easily connect their WP Engine websites to their HubSpot accounts. With this update comes a host of new features that allow WordPress users to improve their marketing and sales.
By the way, did I mention this plugin is FREE? What’s more, these features work immediately, with no developer help needed.
Forms & Pop-up Forms — including inline forms, overlay modals, top banners, and slide-in boxes
Live Chat — including support, sales, and automated chatbots
Simple Email Automation — allows users to send an automated email when a visitor fills out a form, submits a popup form, or sends a message on live chat
Automatic Synching with HubSpot CRM — allows users to easily organize and segment contact lists
Visitor Tracking and Lead Intelligence — offers insight into page views and sessions
This update will make an immediate difference for marketers. You will now be able to access HubSpot’s powerful CRM and marketing software without ever leaving WordPress, making it easier to quickly generate demand and connect with prospects in real-time.
One-third of the internet uses WordPress. We’ve found that users who use our plugin activate and retain at a higher rate than the average marketing free signup. This means better retention for your WordPress clients.
With HubSpot’s move toward a platform, we want to empower customers to use the tools they want to use while using HubSpot as the central hub to grow their business. This gives your clients more flexibility and choice, without jeopardizing a holistic customer experience.
For clients who are using WordPress, but have yet to try HubSpot — this offers an opportunity to introduce the power of a central hub to grow and manage their customers.
Clients using WordPress can reduce the number of plugins, which reduces security vulnerabilities and the likelihood of plugins conflicting with each other.
In addition to announcing its update to the plugin, HubSpot also announced a partnership with WP Engine.
Why WP Engine?
HubSpot decided to partner with WP Engine because it is one of the leaders in SMB WordPress hosting. Additionally, WP Engine has exhibited impressive growth and is known for its top-notch customer service and company culture.
“Pairing a powerful CMS with an equally powerful CRM is an essential catalyst for a growing business. We think these two platforms can make 1+1=3. With integrated data and the right tools, you can do more than just store information — you can start more personalized conversations with prospects, understand and then tailor your site to be what visitors are looking for, and create an overall improved customer experience. WordPress powers 34% of all websites. By leveraging WP Engine and HubSpot together, those site owners can turn their websites into growth engines for their businesses."