In terms of capability, you can’t really go wrong with either software – both are great marketing platforms that don’t have any major weaknesses.
However, users have commented that HubSpot is easier to learn, and easier to use. Most also like that you can manage your blog, email, social media, and website all from one dashboard.
Furthermore, prices will vary based on your organization’s needs, but Marketo is generally more expensive. Get a more in-depth, side-by-side comparison from HubSpot themselves, here.
HubSpot vs Pardot (by Salesforce)
The upside to Pardot is that they were recently acquired by Salesforce and are quickly integrating into the Salesforce ecosystem effectively.
If your company is heavily invested in Salesforce, this could be ideal for your best long-term, but if you are not, HubSpot is more affordable and is definitely more of an all-in-one solution.
Pardot is strictly focused on marketing automation; it doesn’t include social media, blogging, etc.
HubSpot vs Eloqua
Eloqua’s biggest strength is in their email marketing features, which are among the most advanced on the market. Eloqua caters more to advanced marketers who want to dig deep into the technical aspects of email, but those advanced features also come with a higher price tag.
In terms of lead generation and versatility, Eloqua dulls in comparison to HubSpot. Like Pardot, they also lack the all-in-one capability that HubSpot provides.
HubSpot vs DemandForce
Both of these software are comparable in price and overall function, but there are some key differences.
DemandForce is very focused on small businesses. It places more emphasis on local marketing with features that help your business get listed in local searches and generate more reviews. It also integrates well with popular small business software, Quickbooks, and syncs that information to generate detailed reports.
A major difference between the two software is that DemandForce isn’t a blogging platform and doesn’t allow you to create CTAs and landing pages like you can with HubSpot. It is also not as scalable as HubSpot.
HubSpot vs SharpSpring
If you’re an agency, SharpSpring should definitely be on your radar as their software is specifically designed for agencies and is more affordable than HubSpot.
In terms of marketing automation features, the two platforms are comparable, but HubSpot is undoubtedly better suited for marketers who want a true all-in-one marketing solution that goes beyond marketing automation.
HubSpot vs Act-On
Act-On is the closest marketing software to HubSpot in terms of how easy it is to learn and get started with.
This is great for people who are completely new to marketing automation, but the downside is that the functionality is limited and marketers tend to outgrow the platform quickly.
Act-On has a higher starting price, but the full-feature version is about the same price as HubSpot’s full-feature package. HubSpot, however, does have significantly more capability and detailed reporting.
HubSpot vs Infusionsoft
Infusionsoft is another good option that’s more affordable than HubSpot.
Infusionsoft is similar overall to HubSpot, but it lacks a content management system (CMS), keyword research, and built-in SEO capability.
On the other hand, Infusionsoft has a convenient drag-and-drop campaign builder that HubSpot doesn’t as well as a better CRM and eCommerce capability.