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Hubcast Special Series: Sales Hub with Elise Beck

Hubcast Special Series: Sales Hub with Elise Beck Blog Feature

Carina Duffy

Director of HubSpot Training, Co-Host of the Hubcast, INBOUND Speaker, Certified HubSpot Trainer, Retains 10 HubSpot Certifications

April 16th, 2020 min read

Welcome back to the Hubcast Special Series, where we’re interviewing some of our favorite people from inside the orange walls at HubSpot and picking their brains about where the platform and company is going in 2020.

Today we're welcoming Elise Beck to the mic! Elise is the Senior Product Manager for the Sales Hub at HubSpot (and probably a familiar face/voice from product update videos!).

In this interview, Elise shares about how her team collects user feedback and finds themes and trends so they can really focus on the fixing and building the right things.

She also shares a big focus for Sales Hub in 2020 - Account Based Marketing (ABM) - and how that will play into updates on both the sales and marketing sides of the platform.

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