Hubcast Special Series: Attribution Reporting with Meaghan Griffith

Welcome back to the Hubcast Special Series, where we’re interviewing some of our favorite people from inside the orange walls at HubSpot and picking their brains about where the platform and company is going in 2020.

Today we're welcoming Meaghan Griffith to the mic! Meaghan is the Product Manager for Reporting at HubSpot (and reporting is of course one of our favorite Hubcast topics!).

In this interview, we focus in on HubSpot's new attribution reporting features - specifically what user feedback drove different features and functionalities of the new tools.

Meaghan also shares what gets her most excited about where the attribution reporting tools are going in 2020 (hint: it means marketers getting recognized for their real impact on success!).