Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
This episode of the Hubcast is brought to you by our awesome sponsor The Seventh Sense.
Analyzing, Accepting & Acting on your data
You have to have clean data.
You have to accept your data.
You have to test your data.
But to do any of that, you have to create a habit of looking at and using the data.
Ask yourself, how long do you spend creating reports and then using the data in them to make smart choices moving forward.
Make it a priority
A modern marketer Flow: Test - Results - Insight - Test
The bulk upload feature for social publishing is a GREAT one that saves A LOT of time, but I wish it was available for other social media channels, at least Facebook.
Not all businesses/companies have leads or customers that are primarily on Twitter, meaning their social strategy could involve more Facebook posts than tweets. It's a bummer to have a great list of Facebook posts for sharing and then have to manually enter those messages.
This week’s HubSpot training videos go in a couple different ways. One is about helping your team share content in a better way and the other is about helping them segment and track the marketing and sales funnel better.
HubSpot Training: How to use the HubSpot tracking url builder
HubSpot Training: How to create HubSpot custom properties to help your sales team