Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
Why your website and content & inbound marketing is never done.
Always make things better - Website updates, additions, refresh design...
Look for ways to pivot - new personas, new products, new services….
Reasons: Platinum partner, International HubSpot partner of the year, Their menu on the website is on like donkey kong bro. ( I’ll talk about it ).
HubSpot Wish List
Show high-level keyword ranking progress
I would like to see a way that you can show your keyword ranking progress without having to click on each individual keyword. My thoughts are having a grid view similar to the current keyword screen, but have columns for each stating the following:
30 Days ago
60 Days ago
120 Days ago
This would allow for a quick overview to see which keywords are making progress, and which need more attention.
I want to know, how many Hubcast listeners have 3 certs, 4 certs, 5 certs…
Seriously, email me at George at thesaleslion.com In the subject line just put, "I have 'xyz' HubSpot certifications…" That’s it.
HubSpot Question of the Week
Amelia Video Equipment: Where to start and what to do?
I was wondering what you recommend for our first investment in our own video equipment. Some stuff we have literally done via iPhone, and some we've paid to have a pro (usually costs $1-2k) and we rented a studio once.
First let’s answer - “Why is Inbound Video important to your business?”
Easier to teach with video
Gain trust instantly
Lead generation machine
Now here is the more micro conversation...
Good camera - The Cannon XA10
shotgun mic second. - Sennheiser
Sony makes a good lapel mic setup - Sony
Decent lighting Vs Great Lighting
Learning Video - Wistia, Lynda.com, Videocopilot.net, YouTube