Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.
Lead scoring and mapping your points to the Buyers Journey.
Persona Qualified - How many listeners ha non-fit personas? (Moxie Story)
“Some companies” Socially Qualified
Lead scoring is about more than just giving points to your contacts.
Negative actions on your site might be:
No website visits for 90 days
Starting to schedule out the 20 possible HubSpot Intensive Training workshops for 2016.
We will only be doing 20 of them.
It truly is first come first serve.
We have decided to price the first 5 at $5,000 per workshop ( Hubcast listeners only )
HubSpot’s mission with their Easy Initiative is to make the experience of using HubSpot faster, lighter, and easier to use.
This week, HubSpot is continuing this by introducing the ability to compare performance of two landing pages when using the new dashboards.
Landing pages are crucial to the success of your lead generation strategy. You can now compare the performance of two landing pages, to see what worked with one page and improve the performance of other landing pages.
The comparison consolidates all your traffic and conversion information into one screen so you can see what drove traffic to an individual page.
Who gets it? All HubSpot customers using the new dashboards.
Personalize Emails with Signatures using New HubSpot Owner Tokens
HubSpot is announcing a new way to personalize the new “HubSpot Owner” category in the insert personalization pop-up, you can be more specific about how you use owner personalization for each contact receiving your email.
The new tokens included in the HubSpot Owner category are:
Signature (only available if the portal is integrated with HubSpot CRM. If not, only the name and email options will appear)
This new category of personalization token is also available in the landing pages, and website content editors.
Hi, guys! Listening to the Hubcast as I putter around the house on this rainy Saturday and, as usual, you got me thinking.
Background: We are integrated with SFDC (Sales Force) and are syncing almost all contacts/leads between HS and SFDC. HubSpot says we have 50,000 records. In SFDC, we have an inactive flag on contacts that are no longer at a particular company. We are syncing that field to HubSpot and I have a smart list of inactive contacts with 6,000 records on it.
Question: with the new predictive lead scoring in HS, there doesn't seem to be a way for me to suppress those inactive records from the magical algorithm. Should I find a way to remove those records from HS? Would it give me a more accurate scoring model?
Thanks, as always, Frances
If they are inactive, meaning those are dead emails, there are several reasons I would not sync these contacts anymore.
You have 6,000 contact records you can not market or sell to that are costing you money every month.
The cleaner your contacts are, the easier it is to search, prospect, and analyze your contacts and lists. (What if they are in other SMART lists?)
The new predictive lead scoring does not let you suppress, so as my pappy always said, garbage in, garbage out.
If you have other reason you think Frances and other HubSpot users should remove or keep these contacts, I would love to hear your thoughts. Just email me George at the saleslion.com