Hubcast 56: HubSpot Intensive Trainings, #INBOUND15 Survival Guide, & Optinmonster

Welcome back to The Hubcast , folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

Show Notes:

Inbound 2015

Chelsea Clinton, Vice Chair of the Clinton Foundation: #INBOUND15 Featured Speaker

Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. And while living in the public eye comes with its fair share of pressure, Chelsea is using her amplified voice to do good.

Serving as the vice chair of the Clinton Foundation, Chelsea is committed to improving global and domestic health, creating service opportunities, and empowering future generations -- among many other notable initiatives.

Wednesday - Live Hubcast Recording at the Omni

Thursday - Fireside Chat at the Omni

HubSpot Strategy

HubSpot Intensive Trainings

Importance of knowing where your leads & customers are.

• Page Views (Informationally Qualified)
• Lead Scoring / HubSpot Score (Engagement Qualified)
• Cream of the crop lead visibility

H.I.T promotion special for Hubcast listeners.

https://www.impactplus.com/hubspot-implementation-workshops

Use #Hubcast in the message box with why you think a HIT will help your company.

Problems most of our clients face when we first engage:

• Not using personas properly
• Not using Lifecycle stages correctly
• Not properly defining their MQL or SQL
• Not using a CRM or don’t have them connected to their marketing software (no lead/crm workflows or automation)
• Not delighting their existing clients

HubSpot Wishlist

Add the ability to clone or delete a module group

Add the ability to clone or delete a Module Group from its drop down (gear) menu. Currently, if you build out a complex group you can't easily duplicate it or delete it.

Vote It Up

HubSpot Updates

Set workflow goals using criteria instead of lists

Over the next few weeks, you'll see the ability to set goals directly in your workflows using segmentation criteria. Just like you can start your workflows without pre-building lists, you can now set your goals without pre-building one-off lists.

To see the change, navigate to Contacts > Workflows, and create a new workflow. Where you used to set a goal list, you’ll see a link to “Set a goal.”

If you click on it, you’ll see this modal, with options from which you can choose to set your goal criteria.

Once set, you will see the link change to “Edit goal criteria” which will bring up a pop-up showing your existing criteria:

Any existing workflows with goal lists will be updated so the new goal criteria is membership in that existing goal list.

HubSpot Tutorials

The tutorials this week lean towards the obscure side. You may not always need them, but when you do ...

We got you covered.

• How to set your timezone in HubSpot
• How to disable cookie tracking for your HubSpot forms
• How to set your HubSpot form error message language

Cool HubSpot & Inbound Tweets

Getting excited about #inbound2015 - being a newbie, I am doing some research! https://t.co/z0bxWm498K

— LovelyPixels (@Lovely_Pixels) August 15, 2015

“Highly effective marketers aren’t afraid to fail.” #inboundlearning

— Katie Gutwein (@KatieGutwein) August 11, 2015

INBOUND 2015 Survival Guide Video

Question/Tip of the Week

"I have been toying with the idea of testing pop up ads on our site for ebooks, etc. I listened to your podcast the other day and heard your success with it. Which service are you using?"

Optinmonster and why we choose that platform:

• Multiple “Pop-up” options
• Mobile friendly
• A/B testing ability
• Exit intent

Where else can you find the Hubcast Podcast?