Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas.
Inbound 2014 - Charity Water Returns
A little bit about Charity Water: I’m very excited to see that charity: water will return to INBOUND as our charity partner for the 2nd year in a row! Since 2006, charity: water has been on a mission to bring clean and safe drinking water to people in developing nations. Not only have they provided over four million individuals worldwide with clean drinking water, but they've transformed how non-profits operate. By maximizing transparency and ensuring that 100% of individual donations go directly towards solving the world's water crisis, charity: water has inspired more than 400,000 donors to fund 11,927 projects in 22 countries.
Last year they were the closing Keynote for Inbound. You can watch the video below:
Inbound 2014 - Welcome Reception with Guy Kawasaki
Guy Kawasaki is currently the chief evangelist at Canva, and previously held that role at Apple. He is the author of APE, What the Plus!, Enchantment, and nine other business books. Guy will be Keynoting the INBOUND 2014 Welcome Reception on Monday September 15 at 6pm.
Inbound 2014 - Inbound Learning
Inbound Methodology | $499 You will learn from some of the top inbound marketers out there how to attract visitors, convert them to leads, and then most importantly, convert those leads into delighted customers.
Inbound Content | $999 You will learn how to brainstorm and develop valuable content ideas and use them to produce results for your business. The buyer personas and buyer’s journey will be utilized to create an actual content plan and a timeline for success. You will learn how to develop new ideas, as well as expand on current ones. You’ll leave with a reliable inbound content creation strategy.
Inbound Website | $999 They will conduct a deep dive on the HubSpot COS providing you with the tools to to personalize and contextualize your website experience. In addition to exploring real-life examples, you will have the opportunity to utilize and implement the COS for your specific use cases. You will leave this training understanding how to effectively plan and create smart content, and how to create a website that promotes a great user experience.
Inbound Sales | $699 We will focus on how to sell to and close your Inbound leads through lead management, lead qualification, research and prospecting. Training will take you from running an exploratory call all the way to closing the deal. You will leave this training with a complete understanding of how to use Goals, Plan, Challenges and Timeline (GPCT) when selling, how to use HubSpot to research and prospect, and how to successfully run the closing call.
Design & Development | $349 In this half day training we will cover how to design and develop on the HubSpot COS as well as review other design best practices. This training is highly technical and will help you learn all of the capabilities of the COS when designing and developing your site. You will also learn about the recent product releases that the HubSpot team is working on that will make it easier for you to work on the COS.
This week Marcus talks about using content to shorten the sales cycle. Also not only can it be shorter but it can be easier as well. George quotes the famous words of his Grand Pappy, "Work smarter not harder". Make your content do the heavy lifting for you.
(Each week on the Hubcast, George and Marcus will be looking at HubSpot's newest updates to their software. And in this particular episode, we'll be discussing 2 of their newest updates)
A new feature in the COS makes creating navigation menus on pages much, much simpler.
What is it?
The simple menu is a module type that can be added to any page template. It allows you or anyone editing a page to quickly and easily build out a menu for that page and set the orientation of the menu to horizontal or vertical. Using the style tab you can also set basic style characteristics for your menu.
Why is it useful?
Some pages require secondary navigational menus or a different menu than your main website navigation. This makes those menus easy to build and style on the fly from right within the page. No need to go to to site maps or the template file.
Does this replace a site-map?
No, you'll still be able to make a site map and main navigation menu, this is just an additional option at the template/page level. It's ideal for secondary navs or landing page navigation.
Have you ever unsubscribed from email communications and then realized you actually do want to stay in the loop with a company or brand? With this new update, the process to resubscribe a contact is completely automated. To set this up, navigate to Content Settings > Email> Resubscription Settings. You will see the option to enable resubscription email - check that. Then you can create or edit the resubscribe email. Your email will have pre-populated text including the personalization tag you need to send the email.
The next time your contact fills out a form when they have unsubscribed, they will see a notification letting them know that they have unsubscribed but have the option to resubscribe. They will then receive your email with instructions on resubscribing.
Marcus: I wish the HubSpot pricing structure was not so confusing. Even people that deal with it every day sometimes have a hard time explaining it to potential and current clients.
George: Hey HubSpot, please add flexible columns to the blog templates design area. Please... : (
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HubSpot Question of the Week (answered in this episode)
Jeff asks: Which is better Content Marketing World or Inbound conference what event is better / worth the cost and time investment? Marcus explains that both have had times that one has beet the other. He also shares the fact that they are both great but RGE ( Remarkable Growth Experience ) is of course the best! But of course it is. : )