Published on November 1st, 2018
This episode of the Hubcast is brought to you by Rambl.
It’s our 200th episode!!
What’s funny is that neither of us have been on for 200 episodes, but we know that some of our listeners have been listening since day 1 faithfully!
We're so thankful for people like Frances Bowman, Ryan Casey, Stephanie Baoicchi, Erin Carpenter, and YOU who keep us going. And a special shoutout to our friend George B. Thomas who had such a big part in building the Hubcast into what it is today.
Here’s to you, listeners!
Property of the Week
Time Last Seen vs. Time of Last Session
Time Last Seen: “the last time and date the contact has viewed a page on your website. This is automatically set by HubSpot for each contact.”
Time of Last Session: “the last time and date the contact visited your website. This is automatically set by HubSpot for each contact.”
So, what on earth is the difference? Our friend, Frances, sent me this riddle.
From everything I can tell, if the last time a contact came to your website was at 12:05PM on October 25, that will be there Time of Last Session.
If they stayed on your site for half an hour and then left at 12:35PM that’s what would be marked as Time Last Seen.
What I don’t understand is why we have a few contacts who have a Time Last Seen BEFORE their Time of Last Session.
How does that work out?
What’s on Marcus’ Mind
Marcus is in Europe, and he’s got some things on his mind - particularly, a conversation he had with someone who felt like the YouTube market in their country was too small to be worth the effort.
HubSpot Wishlist: A/B Testing for Multilingual Pages
I’m so pumped that you can now A/B test website pages in HubSpot. Except this week I found out you CAN’T A/B test multilingual website pages! Agh!
This Episode’s Sponsor: Rambl
Make and accept calls from inside HubSpot. Log calls in less time. Capture and learn from real call data. That’s what Rambl does.
I recently sat down with Mitch, founder of Rambl.ai to talk about how Rambl came to be:
[Now Live for Enterprise] Keep Control Over Your Social Presence with Draft Only Permissions in the Social Tool
“Enterprise users of HubSpot's social tools can now maintain greater control over their social presence by setting draft only permissions for specific users within their account.
Navigating to users and teams settings, users with admin access will be able to edit the permissions of individual users or a group of users within their portal.
When editing permissions, navigate over to the Marketing tab, and for social publishing, you’ll now have the option to give users “Draft only” permissions.
Users with “Draft only” permissions will only be able to save social posts as drafts. If you have draft only permissions, you will be able to edit or delete social posts up until they are scheduled to be published. Once a user with permissions to publish has approved your drafts, you will not be able to edit these posts any more.
Once drafts are created, users with the “All accounts” social publishing permission can review and approve drafted social posts, individually or in bulk.”
[Now Live in Enterprise] Create Membership-Content
“This new feature enables customers to specify a list of contacts who should have access to content. Once that list is created, every individual can create their own username and password to login to view that content.
Each user in the list can set their own unique username and password and will have to login when they encounter a page you have set as private.”
Finally!! This is a game changer.
[Now Live] Embedded Automation - Feedback, Service Hub
“Now live in the feedback tool, is new automation that allows you set up actions that are triggered by a contact's response to a NPS survey.
This new prescriptive step makes it easier for you to start to implement flywheel type tactics, such as emailing net promoters with a link to submit a positive review.
Examples of what’s possible with NPS feedback automation:
Automatically email net promoters encouraging them to write a review, testimonials, or join a referral program.
Automatically email net detractors who didn’t provide comments on their rating. This helps you dig deeper into their issue and learn more.
Create tasks or tickets for your team to follow up with customers based on their specific feedback.
Create slack notifications to share feedback more easily with your entire org.”
Until Next Time
If you’re listening on iTunes - head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy[AT]impactbnd.com!
Until next time. This is Carina Duffy & Marcus Sheridan saying to you, go out into the world and do some happy HubSpotting!