Spring has sprung, ya’ll, and we’ve got the Hubcast to prove it!
In this episode of the Hubcast, Marcus is back! We talk about what acquisitions we think HubSpot should make next (let us know what you think!), what email signatures perform best, and HubSpot’s updated retina support for CTAs.
We’ve even got a little bit of “that was so stupid! What was I thinking?!” for you.
This episode is brought to you by YipYip.
Hey Ecarp3 - thanks for the review!
Sramana Mitra is wondering what unicorns HubSpot is going to acquire next, and we have some ideas! Read More Here.
The first page a contact saw on your website. This is automatically set by HubSpot for each contact.
Workflow example: First page seen = landing page URL AND did not fill out a form on that page.
“Some businesses benefit from entering 2 different email addresses for a single contact. For now, they create a custom property "secondary email", but if someone fills in a form with this secondary email, they have to manually merge the contact every time."
Integrated with Hubspot, Yip Yip is a TRUE Sales Enablement solution.
Reuse your existing content to amplify reach while helping the sales team stay top-of-mind with their social networks, be seen as thought leaders and generate “Net New” leads for the entire sales team. One push of a button can personalize your existing content for the entire sales team and help them capture leads and build relationships with their own personally branded blog pages on your existing website.
Our friends over at Sigstr did some amazing research on email signatures. Here's what they found:
Check out Sigstr’s Report: The State of Email Signature Marketing
We’re setting a more specific definition for how ads are attributed to contacts within HubSpot. In the short term, this will increase the reliability and accuracy of your ads reporting in HubSpot. In the future, this update sets us up to provide you with multiple views of attribution.
Today with high-resolution screens in our hands, and on our desks, having a clear Call-to-Action (CTA) on your website is important to the overall user experience. With today's update, HubSpot created CTAs now support retina optimization.
Retina support for CTAs is automatically enabled. In order to serve a higher resolution version, marketers will need to upload an image that is 2x the size necessary for the CTA. For example, if your CTA 400 x 100 pixels, then an 800 x 200-pixel image would need to be uploaded to serve the retina version.
Live for both Sales and Marketing emails, “Not Sent” notices on a HubSpot CRM contact timeline now include a specific reason for the failure to send.
An email labeled as “Not Sent” means HubSpot decided not to send the email to that recipient due to a variety of reasons that could negatively impact your email deliverability reputation:
In HubSpot, you’ll now see a floating notification in real time at the top right of your screen when one of your teammates mentions you in an activity on a HubSpot CRM record.
We’re passionate about driving success for you and your team. With today’s update, it’s easier for you to collaborate with your team in HubSpot by presenting you with real-time updates directly where you work.
“If you don’t look back at yourself and think, Wow, how stupid I was a year ago, then you must not have learned much in the last year.” - Ray Dalio quoted on Adam Grant’s WorkLife podcast
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Until next time this is Carina Duffy & Marcus Sheridan saying to you, go out into the world and do some happy HubSpotting!