Hubcast 171: INBOUND Dreams & Service, HubSpot CRM, & Device Type Segmentation
In this episode of the Hubcast, we cover INBOUND dreams, inbound Services, HubSpot CRM Updates, and so much more.
We even talk about some possible INBOUND 2018 speakers. Check it out!
This episode of the Hubcast is brought to you by Yip Yip.
Free 15-Minute Assessment
Do you want to make sure you are getting 100% out of your HubSpot & inbound efforts? Schedule your free 15-minute portal assessment with George B Thomas today!
HubSpot Property of The Week
Sends Since Last Engagement
“The number of marketing emails that have been sent since the last engagement (open or link click). Read more here.”
This ties into HubSpot’s “Don’t send to unengaged contacts” functionality in the Email tool.
How that works:
A contact will be categorized as unengaged if they meet one of the following criteria:
- Have never opened a marketing email from you and has not opened the last 11 emails you've sent them.
- Has previously opened a marketing email from you but has not opened the last 16 emails you've sent them.
HubSpot creates your re-engagement list for you!
HubSpot Wish List
Device Type Segmentation for Pages, Landing Pages, & CTAs (Brought by Kevin Phillips)
It would be very valuable to be able to segment data based on device type.
For example, I was working with a client on how one of their top trafficked pages was performing. Their CTA was getting a decent amount of clicks, but the landing page wasn't getting many submissions.
While looking at their landing page on mobile, I noticed some of their form field answers were getting truncated. I wanted to know if this was impacting the rates of submissions on that form.
However, in HubSpot, I can't segment the data to see how the page is performing on mobile vs desktop. I have to go into Google Analytics for that information.
I would love to be able to get that important data segmentation without having to leave HubSpot.
A few weeks ago Ryan posted about his challenges with the HubSpot CMS and was looking for advice/alternatives.
He got a ton of helpful comments, PLUS Jeffrey Vocell from HubSpot even hopped in!
Inbound Service: What does that mean for your company?
Reacting to your customers' needs. It's about being there for customers, whatever they need and whenever they need it.
More proactive. It's about you having something for the customer instead of a customer saying that they need something from you.
Initiated by the business. Doing something that a customer might not have even known they wanted or needed.
Empathy & Listening
Empathy: the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another without having them fully-communicated in an objectively explicit manner.
You need to be empathetic to your visitors, leads, customers, and promoters. To be empathetic, you have to be a great listener.
Active listening means that you’re fully concentrating, comprehending, and focusing on what is being said rather than just passively 'hearing' the message.
Engage - Guide - Grow???
Want to learn more, check out the new inbound certification.
It is a more holistic inbound company type certification vs just sales and or marketing.
Integrated with Hubspot, Yip Yip is a TRUE Sales Enablement solution.
Reuse your existing content to amplify reach while helping the sales team stay top-of-mind with their social networks, be seen as thought leaders, and generate “Net New” leads.
One push of a button can personalize your existing content and help your sales team capture leads and build relationships with their own personally branded blog pages on your existing website.
[HubSpot Connect] - Map My Customers Integration
Map My Customers is a product that gives you a visual look at your data by mapping contacts, companies, or deals in your HubSpot CRM.
Easily plan a road trip to visit and nurture your best clients and check-in on promising leads by using the Map My Customers integration.
This powerful customer and opportunity visualization while on the road helps makes sure you never miss a valuable visit again. What kind of company is this good for?
[Now Live] Automated Tasks on Deal Stages
Your team likely has a standardized process once deals enter your pipeline.
For example, you might have certain steps that are always taken when a demo or proposal is requested.
Naturally, you might want to use Tasks to help your sales reps follow this process. Now live, you have the ability to create tasks on deals automatically when deals change stages.
[Now Live] Rotate Leads to Teams and Custom Owners
Now live is the ability to both rotate leads to a Custom Owner (HubSpot user) property and rotate leads between a Team within Workflows -- which makes it easier than ever to scale your business in HubSpot as your team grows.
Tweet of The Week
Applied to speak at #INBOUND18.— Paul Mortimer (@PaulDigital22) March 12, 2018
Now very nervous and not sure I’ll live up to anywhere near their expectations if they say, “Yes.”
Just like when I first asked @charpilk on a date. pic.twitter.com/kPTAFjtUv1
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Question of the Week
How many HubSpot products are you using? Marketing, CRM, COS, Reporting Add-on, Sales Pro? If only one, why aren’t you using more?
Until Next Time
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Until next time this is Carina Duffy & George B Thomas saying to you, go out into the world and do some HAPPY HUBSPOTTING!
About George B Thomas
After spending 15 years working in a traditional marketing agency to design and build websites and many other types of content, George had the joy of accepting a phone call from Marcus Sheridan asking him to join The Sales Lion team. After he picked the phone up off the floor and stuttered his way through an acceptance, he joined the team and @GeorgeBThomas was born. As an inbound designer and brand strategist at IMPACT, George’s daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development. To support these roles, he maintains the following HubSpot certifications: Inbound Certificiation, HubSpot Certificiation, HubSpot Partner Certificiation, Design Certificiation, and Contextual Certificiation. George will tell you that his brain must consume new knowledge every day which is why he enjoys learning, teaching, and developing new solutions for companies who want to work hard and grow. He loves to answer questions and speak at events. Oh, and sit down for an ice cold, southern sweet tea every now and then.