This week on the Hubcast, we try a new pre-production hack with OBS, chat about social media influencer RADAR, as well as Instagram, HubSpot, and so much more.
Let's get to it!
HEADS UP FOR OUR AGENCY LISTENERS!
Get the recognition you deserve for all your awesome client work.
Be able to showcase the results of your inbound marketing efforts a prestigious award from HubSpot.
- Client Sales Enablement
- Integrations Innovation
- Inbound Growth Story
- Website Design
- Graphic Design
- Quarter 1: January 1, 2018 - March 31, 2018
- Quarter 2: April 1, 2018 - June 30, 2018
- Quarter 3: July 1, 2018 - September 30, 2018
- Quarter 4: October 1, 2018 - December 31, 2018
Tips to remember:
- Make sure you look at the Scoring Rubric!
- Tell the story!
Make sure you head over to the official launch page for more info.
HubSpot Property of The Week
Total revenue is the total dollar amount of all associated deals that have been closed.
To make the most out of this property, you have to ask yourself:
- Are we focused on lifecycle stages in our funnel
- Do our deal stages represent our funnel and the inbound sales process
- Are we using a CRM or just the marketing software
HubSpot Wish List
This week's wishlist is a little different. Usually every week I share a part of the software I wish was updated to be amazingly awesome.
Well, this week, my wishlist item is more education-based.
You see, HubSpot added a new micro-functionality that really begs for some education around it, specifically from HubSpot Academy.
The new functionality is the ability to do what seems like almost A/Z call-to-action (CTA) variants. Items I would love to see covered in the resource:
- Why so many variants
- What should we be testing
- How are they rotated
- And so much more…
What questions do you have about the new multivariate CTA test functionality? Let us know in the comments of the show notes or hit us up on Twitter.
Social Influencer RADAR
Social influencer RADAR is the ability to set up lists, workflows, and emails to leverage the influencers that are already loving your brand on social media.
Free 15-Minute Assessment
Do you want to make sure you are getting 100% out of your HubSpot & inbound efforts?
Schedule your free 15-minute portal assessment with George B Thomas today. Just go and schedule your free 15-minutes.
[In Beta] Publish Directly to Instagram From HubSpot
HubSpot Users can now schedule and post photos directly from HubSpot to Instagram. With this update, you will be able to fully lean into Instagram by publishing directly from within HubSpot and measuring your results alongside your other social channels.
[HubSpot Connect] - Kickbox Integration
You spend a lot of time building the perfect email campaign; don’t send it to a list that hasn’t been verified.
Help improve campaign performance, deliverability, open rates, and engagement by verifying your email addresses with Kickbox.
Plus, weeding out bad email addresses saves your and your team time and money.
What The Hack
Because sometimes HubSpot needs a little help -- and other times, so do you. Weekly tips, tricks, & HubSpot hacks to help you master HubSpot.
This week, I dove into two of my favorite areas of HubSpot and did a couple tool overviews. You might be wondering why? Well, there is new functionality in both of them that every great HubSpotter should be using moving forward.
This week we bring to you:
What tips, tricks, or hacks or overviews would you like to see? Let us know.
Once a month you can get exclusive Hubcast listener content right in your inbox. We are dedicated to pushing our HubSpot & inbound educations & conversations to the next level.
If you are interested, just head over to the main Hubcast page sign up today to stay in the loop.
George: Tweet of The Week
Breaking Up with Keywords
Question(s) of the Week
- What’s the worst HubSpot mistake you’ve ever made?
- Do you listen to the Hubcast or watch it on video?
George: Until Next Time
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Until next time this is Carina Duffy & George B Thomas saying to you, go out into the world and do some HAPPY HUBSPOTTING!
About George B Thomas
After spending 15 years working in a traditional marketing agency to design and build websites and many other types of content, George had the joy of accepting a phone call from Marcus Sheridan asking him to join The Sales Lion team. After he picked the phone up off the floor and stuttered his way through an acceptance, he joined the team and @GeorgeBThomas was born. As an inbound designer and brand strategist at IMPACT, George’s daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development. To support these roles, he maintains the following HubSpot certifications: Inbound Certificiation, HubSpot Certificiation, HubSpot Partner Certificiation, Design Certificiation, and Contextual Certificiation. George will tell you that his brain must consume new knowledge every day which is why he enjoys learning, teaching, and developing new solutions for companies who want to work hard and grow. He loves to answer questions and speak at events. Oh, and sit down for an ice cold, southern sweet tea every now and then.