Hubcast 106: Live Chat, INBOUND Growth? & Big 5 E-Books

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials created by George Thomas.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

#Inbound16 Event

Make sure you join us at the Aloft Hotel for the Live recording of the Hubcast on November 9 at 9:00pm.

Also, on November 10 we will be doing a “Fireside chat.” The fireside chat will start at 9:30/10:00 after Inbound rocks.

No new news… Wait!!

Is HubSpot trying to break an INBOUND attendee record again? And more news…

INTERESTING TALKING POINT: WHY THE HECK IS INBOUND DURING AN ELECTION?

INBOUND does indeed start on November 8th this year. Unfortunately, these dates were the only ones that were possible with the venue back when HubSpot contracted this year's space back in 2012.

HubSpot knows this timing is far from ideal, but they’ll be doing everything possible to make sure that we can get the most out of INBOUND and fulfill your civic responsibility to vote.

DO I NEED AN ABSENTEE BALLOT?

https://www.inbound.com/inbound16/voting

Are you part of the Inbound 2016 conversation on Facebook?

There are some neat conversations happening over on Facebook. You can check it out here: https://www.facebook.com/events/505892592916874/

One that I thought was pretty cool was:

HubSpot Strategy

Creating an amazing e-book based on the Big 5

Marcus, I want to have the conversation about starting with cost and then Big 5 each item and combining it into an ebook.

Other ebook resources:

How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]

Think outside of the box, does your content always have to be an e-book?

Here is a great example from our friends at Impact Brand & Design. The Ultimate List of HubSpot Pros & Cons

If you are in the Impact B&D database you just get the content. If not, at chapter 4 you meet a nice little form allowing you access to the rest. No download, no confusion, just great content.

HubSpot Ads - LinkedIn Campaign Import

HubSpot updated the Ads Add-On to pull in all LinkedIn Campaigns, regardless if they were built in HubSpot or not. The tool can still only track ads built in HubSpot, but to activate automatic conversion tracking just add new ads to your existing campaigns and pause old campaigns. Targeting and budget information from existing campaigns will be brought into the tool, and it will now show an n/a for any campaign or ad that isn't trackable.

Connect LinkedIn in you Ads Settings Now!

This should make it easier for you to track conversion on all your ads; an important step in getting the most out of your ad spend.

Who gets it:

All customers who have the Ads Add-On.

How does it work?

HubSpot now pulls in the targeting and budget information for all campaigns. Untracked ads feature a clickable “n/a” for conversions and customers. When clicked, a message explains that this is because the ad doesn’t have the HubSpot tracking code. Users can then click through to a KCS showing them how to track the campaign.

How can a marketer use this?

Customers with the Ads Add-On who are also using LinkedIn ads should create new campaigns in HubSpot but recreate ads in old campaigns through the app. This will give them the tracking they need to get the most out of their ads. This change helps callout LinkedIn campaigns that aren’t tracked and thus need to be recreated.

HubSpot Wish List

Mass Editing of Tasks in HubSpot CRM

So what happens when you use the task tool in the CRM and someone gets fired or moves on? You have to assign those tasks to the next person. Currently, that means you have to manually edit each task and reassign the new person.

In my case, that meant 7 pages of 25 tasks per page.

Can anyone say #time-consuming?

A very needed feature to the HubSpot CRM is the ability for mass editing of task items. Please, HubSpot and Hubcast listeners make this a priority!

VOTE IT UP

If you're looking for the best tool for tracking your website's backlinks, keywords and seeing what your competitors are up to, then you'll want to check out our awesome sponsor AHREFS.

HubSpot Tweets of the Week

This is the best tweet I've read all week and trust me, I've read a few. https://t.co/t9ZQak1x1O

— Dharmesh Shah (@dharmesh) August 20, 2016

Thank you @TMSchwab for the kind, generous words. @HubShots #podcast has been a journey with @craigbailey. Lets meet at #INBOUND16!
— Ian Jacob (@ianjacob) August 17, 2016

Question Of The Week

Should I be using live chat on my website? If so, what is your suggestion?

Dig deeper into Drift with this interview we did a couple weeks ago.

Drift Live Chat: One to One Conversations

Make sure you are getting the show notes in your inbox. Go to thesaleslion.com/hubcast and sign up today.

This episode of the Hubcast has been brought to you by our awesome sponsor AHREFS.

Where else can you find the Hubcast Podcast?