IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close Bottom Left Popup Offer

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Bob Ruffolo

By Bob Ruffolo

May 18, 2010

Topics:

Search Engine Optimization
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Search Engine Optimization

How to use keywords when writing website content

Bob Ruffolo

By Bob Ruffolo

May 18, 2010

How to use keywords when writing website content

 

Keywords are the key element in website copywriting because they enable your site to be found on search engines and earn a high rank.


To get a high Google ranking for your website, find the keywords that relate to your site and include them on your site. You can also write SEO articles featuring the keywords with references to your site. The articles will appear in Google rankings when the keyword terms are searched and can lead to hits to your website.


The idea is to find the best keywords, but don’t overuse them. Integrate them into the text naturally so the copy flows smoothly. Overusing keywords can be detrimental to casual readers and can also result in having your site flagged as spam by search engine robots.


With SEO articles you want to make sure the keyword term is mentioned a certain number of times so the article will be picked up by Google. A safe number is 8.


Another important tip is to use keywords and phrases that people actually search for. The goals is to find popular words and terms that people post in the search box, so they’ll find your site along the way.

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.