By: Ramona Sukhraj

on April 15th, 2018

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How to Use Emotional Triggers in Your Copy to Get More Sales [Infographic] Blog Feature Subscribe

By: Ramona Sukhraj

 on April 15th, 2018

Print this Page/Save it as a PDF

How to Use Emotional Triggers in Your Copy to Get More Sales [Infographic]

Infographics | Sales | Website Copy

I have a confession to make: I have a problem with Retail Therapy.

Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything.

I know, it’s terrible, but I take solace in the fact that I'm not alone.

People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making.

As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase.

In this infographic, BLUE by COX Business shares valuable statistics and insights into how emotions can affect marketing success as well as how you can capitalize on it with your copywriting.

Check out these highlights then read and share the full infographic below:

  • Some of the most effective emotions to evoke in your Marketing are: Trust, Belonging, and Guilt.
  • Charitable letters using emotional copy receive 2x higher donations than those that don't. 
  • 31% of advertisers and Marketers report seeing significant gains with emotional campaigns. 
  • Shorter, simpler words are more emotionally effective than longer synonymous. (i.e. "Tough" or "hard" is more effective than "difficult.")
  • Using the word "FREE" is more effective than offering any other discount. 
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About Ramona Sukhraj

As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.

  • Connect with Ramona Sukhraj