Inbound Marketing

How to Spend Less Time on your Marketing and Get More Results

John Bonini

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How to Spend Less Time on your Marketing and Get More Results Blog Feature

Published on September 6th, 2012

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spend less time on your marketingSpend less time on your marketing...Does this sound like sweet music to your ears?


Of course it does. You're spending countless hours on your marketing strategy. You're blogging, You're spending obscene amounts of time engaging in social media. You're even drafting up some emails to send out to prospects. So....when are you actually supposed to get any other work done?


Well, here's the thing. You may not be the best person to handle your own marketing, and here's the reason why. You're BUSY! After all, you're trying to run a business. Planning and executing an effective inbound marketing campaign is a full-time job in itself, so it's often pretty hard to commit the time necessary to your marketing in order to generate more leads.


Well I've got a little secret for you (and no, I won't have to kill you.) The secret to spending less time on your marketing yet get even more results require a little soul searching. What are you great at? And on the flip-side, what could you use help on to make your job easier and get even more from your marketing dollars?


By answering these questions truthfully, you'll get a better idea of how to allocate your time, resources, and get more from your marketing budget.


Interested in learning how an inbound marketing agency can help improve your marketing? Give us a call at IMPACT and we'll help you get started!


Spend Less time on your Marketing


If you could transform your website into a lead generating machine, and increase your profits consistently over time, what would that be worth to you and your company?


That's an easy question, right? It would be HUGE!


So perhaps investing yourself in an inbound marketing program would be both beneficial and profitable for your company.


Focus on the things you are great at (hopefully, running your business), and see how you can benefit from a partnership with an inbound marketing agency.


In order to get more results, your company needs to start implementing some digital age marketing best practices.


These include:



  • Search engine optimization

  • Blogging

  • Social media marketing

  • Email marketing

  • Lead nurturing


By successfully utilizing these marketing tactics, you'll feature more fully optimized website content, as well as the consistent, fresh content search engines like Google are looking for when indexing pages. An inbound marketing agency will effectively implement best practices and more importantly, allow you to spend more time on the day-to-day operations of running your business.


I'm sure you're probably wondering, "If I hire an agency to take care of my marketing, how am I making more money?"


Easy. According to HubSpot, leads acquired form inbound marketing methods cost 61% less than leads acquired from more outdated, outbound marketing methods. So each one of your leads and customers will cost you less than they do now.


By replacing more expensive, outdated outbound marketing methods like direct mail, print ads, and cold calling with more modern inbound marketing methods, you'll be effectively reaching more qualified prospects, shortening your sales cycle by delivering you more sales ready leads.


It's All About the Results


The bottom line is you're going to see more results with a little help than you will by doing it yourself. The reason why your marketing and website aren't performing is because you simply don't have the time to put into it in order to make it a success.


An inbound marketing program is often said to not be an expense, but rather an investment, because once started, the results will continuously improve over time. The more time put into your blogging will yield more subscribers and organic traffic. The more time put into your social media engagement will garner you more followers, traffic, and potential leads.


Email marketing will help to nurture these leads to become qualified and sales ready. Search engine optimization? Well...that simply ties everything together. None of this will be effective without an effective and powerful SEO strategy.


This includes keyword research and analysis, and will benefit the entire campaign.


Chances are, if you're like most business owners, you simply don't have the time to make all of this work. The worst mistake you could make however, is assuming you don't need any or all of these to run a successful online marketing campaign.


Don't let your marketing go to chance. Instead, spend less time on your marketing by partnering with an agency that can handle what you cannot.


Looking to partner with an inbound marketing agency and learn how to implement a more effective marketing campaign? Give us a call at IMPACT and learn how we can help!

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