What Content Marketing Metrics Should You Be Tracking? [Infographic]

The effectiveness of inbound and content marketing is more measurable than traditional marketing has ever been.

While most outbound marketing focuses on achieving awareness and expanding your brand's reach, the digital nature of inbound marketing has opened the door to a number of comprehensive analytics that can help you determine what's truly hitting the mark with your audience. 

So how do you actually measure the performance of your content strategy?

In this handy infographic from the folks over at BrandPoint, you'll find a detailed breakdown of what metrics you should be tracking and how they relate to your organization's:

• Awareness
• Consideration
• Conversion

Check it out!