What Content Marketing Metrics Should You Be Tracking? [Infographic]

Ramona Sukhraj

Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

About |

  • Connect:
What Content Marketing Metrics Should You Be Tracking? [Infographic] Blog Feature

Published on July 18th, 2015

Print this Page/Save it as a PDF

The effectiveness of inbound and content marketing is more measurable than traditional marketing has ever been.

While most outbound marketing focuses on achieving awareness and expanding your brand's reach, the digital nature of inbound marketing has opened the door to a number of comprehensive analytics that can help you determine what's truly hitting the mark with your audience. 

So how do you actually measure the performance of your content strategy?

In this handy infographic from the folks over at BrandPoint, you'll find a detailed breakdown of what metrics you should be tracking and how they relate to your organization's:

  • Awareness
  • Consideration
  • Conversion

Check it out!

how-to-measure-your-content-marketing-success-infographic.png
Free Ebook - How to Fix Critical Marketing KPIs
Recent articles

Want to Contribute Content to impactbnd.com? Click Here.