There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does.
From memes to promotional messages and social media, GIFs are infiltrating our daily personal and professional conversations, and as a marketer, you should be taking advantage.
It only takes seconds -- no joke.
Facebook, iPhone messages, and Android platforms have all integrated GIFs into their keyboards. Making say "no" funnier than ever. Dare we say, they’re the new emoji?
If you’re struggling with finding that perfect GIF or have a brilliant idea for a new one for your marketing endeavors, I’m going to show you how to make an animated GIF in seconds! No Photoshop or animation skills required!
How am I qualified to tell you this? Because I made two GIFs in 75 seconds (each)!
If you’ve never used Canva before - sign up right now. It’s a fantastic free tool with an expansive library of stock images, fonts, graphics that anyone can use to look like a graphic design genius. (No offense to actual graphic design geniuses).
Step #2: Create Your GIF Layers
One of the reasons I love Canva so much is because it has a lot of great starter graphics. The GIF in my example was made from one of their base images.
Before spending time/money on downloading graphic/images check out their library and you may find something to help you get started.
Britt is proud to serve as a Strategist here at IMPACT, in which she, completely unbiased, believes to be the best POD ever. With her experience in consulting companies ranging from funded start-ups and SMBs to enterprise global brands on digital and inbound strategy, Britt believes marketing is more than just numbers and Mad Men style creative - it's both. When not working on helping IMPACT fulfill its vision, you can find her teaching her children the ways of the Force and the history of Middle Earth.