They no longer surprise audiences, nor do they command the immediate attention they once did, no matter how groundbreaking or thought-provoking they may be. Without sugar-coating it, today’s audiences expect more from brands. They expect content they can engage with, digest quickly, and truly experience -- that’s where interactive content comes in.
With this in mind, we have partnered with our friends over at Playbuzz to bring you this insightful infographic.
Along with some background information from Design Hill, Kapost, and Jeff Bullas, the infographic shares exclusive trends from Playbuzz’s 2015 data of over 1 billion users, in hopes of helping marketers from all industries plan and create interactive content their target audience will love in the coming year.
It reveals a number of hacks for interactive content success including the most popular formats on various continents and the most popular title keywords.
Here are just some of the highlights of the information shared:
58% of marketers say their content doesn’t create enough opportunity for engagement
88% marketers say interactive content is effective at differentiating their brand
70% of the most popular interactive offers were quizzes
“YOU” was the most popular word in interactive offer titles
While people in North America are most drawn to personality quizzes, people in the UK prefer trivia.
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About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.