Published on December 1st, 2016
HubSpot is to IMPACT as Dunkin is to America.
We run on it -- and almost all of our clients do as well.
As a Diamond HubSpot Partner Agency, prospects often ask us how much HubSpot is and if it's worth the price tag, but that all depends.
The price of HubSpot varies based on which package you choose and how many contacts you have (among other things), and the value depends on your organization's needs and how you actually use it.
If you ask me, for those serious about inbound marketing, who want deploy all of the essential tactics like blogging, social media, email marketing, etc. then HubSpot is more than worth its cost.
Aside from the quality of the software and its ease-of-use, you would have to spend the same amount (if not more) to get all of the same tools from other providers. With HubSpot, you can manage all of the pieces from one platform.
That doesn't, however, mean your business should just load up on the biggest package from day one. Getting the best price for HubSpot depends on knowing which of its tools are right for your business at this time.
Here are a few tips and guidelines:
1. Find the Right HubSpot Package for You
Getting the "best price" for HubSpot is really about identifying the most cost-effective package for your business and its goals. The main things that should determine your price tier are the number of contacts you manage in HubSpot and how advanced you want to go with your inbound marketing.
For a small business just getting started, the Basic package (starting at $200/month) has the essentials:
- Content creation tools
- Content optimization
- Email marketing
- Social media suite
- Marketing analytics dashboard
The only downside is that you're limited to 100 contacts. Assuming you put those core tools to good use, it won't take too long to generate 100+ leads.
The Pro package (starting at $800/month) includes up to 1,000 contacts and provides everything from the Basic package, plus some more intermediate-to-advanced tools you need to run powerful inbound marketing campaigns.
These tools include:
- Marketing automation
- Goal-based nurturing
- Custom workflows
- Salesforce integration
- Smart content
- Attribution reporting
- User roles
- A/B testing CTAs
- A/B test emails
Finally, the Enterprise package (starting at $2,400/month) includes up to 10,000 contacts and adds several advanced features for reporting and lead segmentation.
Most businesses find that the Pro package is more than accommodating for all of their marketing needs. Unless you're on a tight budget or your organization isn't focused on lead generation, it's usually safe to jump right into this package.
One last thing to keep in mind: Regardless of the package, if you surpass the contact limit, you will incur a small additional fee as follows:
Basic Users: + 100/mo per 1k extra
Pro Users: + 50/mo per 1k extra
Enterprise Users: + 10/mo per 1k extra
2. Be Selective with HubSpot Add-Ons
HubSpot offers several add-ons that integrate with the marketing software and enhance your marketing capability, including:
- HubSpot Website Platform
- Custom Reports Dashboard
- HubSpot Ads
Website Platform is exactly what it sounds like. It's HubSpot's website hosting platform and content management system (CMS) that allows you to create and manage a beautiful, mobile-friendly, conversion-optimized website with little to no prior technical experience.
Like Wordpress or Squarespace, HubSpot has several themes to choose from and customizing the design is simple, using their WYSIWYG (what you see is what you get) editor. But if you are an experienced designer or developer (or have one on the team), you can get as technical as if you want by editing the HTML to match your ideal vision of your website.
For Website Platform, HubSpot offers two plans: Website Starter ($100/month) for up to 3,000 visitors and the full-featured HubSpot Website Platform ($300/month) for unlimited use.
Next, the Reports add-on is nice if you want to create detailed, customized reports on your sales and marketing efforts, but it might not be worth the money for smaller businesses -- especially since the reporting features included in the Pro and Enterprise packages are already so comprehensive.
Last, but not least, the Ads add-on allows you to connect your paid spend (i.e on Google AdWords, Facebook Advertising, etc.) directly to leads and customers in HubSpot, rather than using third-party software. Though useful for teams investing heavily in these areas, it's not something everyone needs.
Now, while all of these add-ons are valuable in their own right, that doesn't mean your organization has to use them all. If you're already comfortable on a CMS, maybe you don't need the Website Platform. Not investing in online advertising just yet? Skip the Ads add-on.
Are There Any HubSpot Discounts or Coupons?
I live for a good deal, but sorry, friends. HubSpot doesn't offer any coupons or discounts-- at least, they don't advertise them and I've never heard of them.
But this is with good reason.
Just ask yourself, when the last time you saw Lambhorgini put their cars on sale? or Apple have a product discounted lower than maybe 10% off for students?
HubSpot encourages businesses to avoid sale prices whenever possible. The company advocates offering such a high quality that people are happy to pay the price you charge -- and this is something they practice themselves.
There is one way to save a little money on HubSpot that many aren't aware of, however.
Whenever you sign up for HubSpot through one of HubSpot's partner agencies (like IMPACT), the onboarding fee is automatically waived -- usually because the agency will handle that for you. That's a savings of $600 to $5,000, depending on which HubSpot package you choose!
Free HubSpot Tools
Now, if your business isn't equipped to invest in HubSpot's premium tools or you have and would like to cut other existing cuts, the company has a number of free tools you can take advantage of.
With all of these free tools, you can start generating leads and sales through HubSpot without paying a single penny. Then once you have the budget for HubSpot's premium tools, you can start seeing even bigger results from your inbound marketing.
The HubSpot CRM allows you to manage up to 1,000,000 contacts, companies, deals, and tasks. You can have as many users as you need, so everyone on your team can use HubSpot CRM.
The best part of all -- HubSpot CRM is free now and forever.
Note: IMPACT switched from Salesforce to the CRM a few years ago and has never looked back. Read all about that here.
HubSpot Sales allows you to automate personalized outreach emails, create email templates, manage follow-ups, view email opens, and overall track your sales pipeline. It's free with limited use and $50/month for the full version.
HubSpot Marketing Free
Formerly Leadin, HubSpot Marketing Free is HubSpot's no-cost tool for capturing and managing leads. You can use it to promote lead magnets and attract blog subscribers using pop-ups and contact forms that require zero coding.
Making the Leap
Buying HubSpot is in no way a small decision for most businesses. If you're still debating whether or not it is right for you, get your free copy of, "The Ultimate List of HubSpot Pros & Cons."