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How to Get a Better Marketing ROI with Google Adwords [Infographic]

How to Get a Better Marketing ROI with Google Adwords [Infographic] Blog Feature

Ramona Sukhraj

Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

March 8th, 2016 min read

get-better-marketing-roiIn the State of Inbound 2015, we learned that more than half of marketers say that proving ROI is their biggest concern -- and who can blame them?

Proving to higher ups that you aren’t wasting company money is nerve racking, especially if tactics didn’t deliver as expected, but luckily there are fast and effect ways to turn things around.

For instance, take Google Adwords.

Google’s pay-per-click services can help give your inbound marketing efforts a boost and attract more customers by targeting specific keywords and audiences on a global level.

In other words, instead of waiting for pages to get indexed and rise in rank, you can use Adwords to skip to the head of the line.

When compared to advertising on billboards, radio, newspaper, magazines, TV, or even social media, Adwords costs the least per impression and to top it all off, you only have to pay if people actually respond. 

In this detailed infographic by SMBClix, the international agency shares dozens of useful facts and figures to illustrate how Google Adwords can help get you the highest ROI possible.

Here are a few of the fascinating things it shares:

  • Digital advertising allows you to reach an extra 1.2 billion potential customers compared to traditional methods.

  • The top 3 paid ad spots get 41% of the clicks on the search results page

  • Google makes up 33% of all online ad revenue (38.6 billion out of 117.6 billion)

  • In the US, Adwords costs 77% less per click than social media advertising.

  • Google’s display campaigns reach 80% of global internet users.

  • On Google Adwords, you only pay when an interested party clicks

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Proving the ROI from Inbound Marketing
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