Web Project Manager, 7+ Years of Client Success and Project Management
March 23rd, 2019
Are you looking to get ahead of the curve with your marketing efforts? The future of marketing is here and it is called interactive content.
According to Outgrow, 81% of marketers believe that interactive content grabs a user’s attention more than static content and 88% of marketers using interactive content say it sets them apart from their competitors.
Outgrow created this “kickass” infographic to show you the most effective types of interactive content and make you a believer.
Are you ready to jump on the interactive marketing bandwagon?
So What Do I Mean by Interactive Content?
Interactive content is something that requires a user’s active engagement or input in order for value to be delivered. In other words, they’re not just consuming; they’re providing something in order for the content to serve its purpose.
Here are a handful of popular examples that could work for you:
Calculators: Quickenloans features a calculator to help you estimate your monthly mortgage payment. It is easy to use and convenient for someone doing their home buying research.
Graded Quizzes: HubSpot not only masters quizzes with their education resources but also allows you to get real certifications in the process.
eCommerce Recommendations:Maybelline does a great job of this with their foundation match finder by asking some simple skin questions and then providing a product recommendation at the end.
Outcome or “Personality” Quizzes: Check these out on Buzzfeed. As noted in the Infographic, their “What city should you actually live in?” quiz has been viewed more than 22 million times!
Surveys: An IMPACT client, Kelser Corporation illustrates this by asking if IT managed services are right for your organization. Not only is this survey helpful and fun but it will really make you think about your company’s needs and how Kelser can help.
What Makes A Piece of Interactive Content “Kickass?”
So you decided to implement a piece of interactive content but how can you maximize its potential?
Here are some best practices to help you get the most out of your interactive content suggested by Outgrow:
Get creative with your titles. You want the user to be curious and click through for more.
Tap into the users “FOMO” (fear of missing out), include gated and limited offers to further entice.
Social proof matters. Include user reviews and testimonials.
Keep it short and sweet. Less is more, keep the options minimal and focused.
Stroke their ego. Keep results positive and uplifting.
Once your interactive content is up-and-running, it is important to pay attention to your analytics.
This will allow you to see what is working well and what may not be working so well. Tweak, study, rinse, and repeat.
What Are You Waiting For?
Did I forget to mention that interactive content generates 4-5x more pageviews then static content? Yes, you read that correctly. The investment in interactive content should be a no-brainer but if I still didn’t convince you, take a look at the kickass infographic below.