It’s a tone of voice, a feeling, a set of expectations that arise when people hear your name. It’s the values and emotions that the thought of your business evokes.
A logo or color palette are simply reflections of these larger ideas - but that doesn’t make them any less important. In fact, it actually makes them even more important.
Regardless of what your business is, you should establish a brand and branding. Having a well-thought out, consistent brand creates a sense of professionalism and reliability and instills confidence in both prospective and existing customers.
For owners of small businesses, this concept can be intimidating and seem expensive, but it doesn’t have to be.
In the handy infographic below, Cooper House, an Oklahoma-based branding and design studio outlines a number of essential tips to help small-business owners establish and maintain a brand and as well as tactics for creating recognition.
Here are few highlights:
A brand includes your culture, social media, fonts, and more.
A brand style guide should include official colors, fonts, elements, and images
Brand recognition starts with positioning and ends with relationship development.
Common brand pitfalls include: typographical errors, low-resolution images, too much content, and inconsistent activity.